WHY CAN’T FASHION RETAILERS AFFORD TO IGNORE MOBILE?

Today, almost everyone is using a smartphone, probably it is not considered as desire or leisure item anymore but rather as a necessity. The extraordinary boom in the usage of smartphones by people of all age groups and especially young individuals have seized the attention of garments and fashion industry. The major brands have all shifted their focus to getting a share of the ever-increasing e-commerce and m-commerce market. The major benefit of focusing on mobile based marketing strategy is that you can reach a huge number of users.

BENEFITS OF M-COMMERCE

It will be easier for the companies to market their products. More and more opportunities for earning will be opened to a seller in the mobile app. The mobile apps make the experience of purchasing the commodities and fashion items where easy and convenient as anything from garments to fashion items are one click away. In this generation and fast-paced world, people would rather choose to click and buy than go to malls and search for the clothes that they want, as it involves spending of precious time.

FASHION INDUSTRY IS GROWING FASTEST IN M-COMMERCE SCENARIO

For the last 12 months in the year 2017 survey (source from Refinery29), still, one of the most purchased items using the mobile app is all about fashion.70% of the survey’s respondents had bought clothing, shoes, or accessories by means of their phones.

In today’s competition, primarily about business, it is important to be innovative and knows how to integrate planning. The success of the business on mobile app depends on how those plans will be executed. Something must be unique but user-friendly, should be aware of where to improve and what to retain. Lastly, the app must be accessible to all users.

Mobile apps have changed the way how an individual would purchase an item. It gives the consumers a great chance to save more time, instead of visiting malls, with just a click from their smartphones items or products can be purchased and just wait for its arrival through fast delivery services provided these days. This surely gives the users who have not much time in purchasing the items that they desire and at the same time get along with their life.

Mobile Shopping – Not Just a Trend

Survey about the people who prefer buying online using mobile app versus in-store

Smartphones have proved to be an integral part of people’s daily lives and it is no brainer to assume that they will keep their stature for a long time to come. These mobile apps are able to interact with individuals of all ages, meaning, it doesn’t matter what is your age, there will always be a suitable app for you that surely will be patronized. This extraordinary ability of mobile apps shifted the momentum of the fashion industry towards them.

Shopping here and there, Shopping everywhere-anytime of the day

Shopping is made easy for us by technology. It is true that women enjoy going to malls for window shopping, checking of prices about the latest and the hottest trend in terms of fashion, try to put it on check whether it fits them or not. But in time this concept might eventually perish. Fashion apps in all smartphones are very powerful. They contain a lot of features that would encourage and convince each buyer to just browse, click, order, checkout and pay. Buying stuff in the fashion apps allows its buyers to make hassle-free purchasing.

DESIGN MATTERS FOR FASHION APPS

Nowadays, most of the well-known brands cater their products through fashion apps powered by smartphones. In this way, they can market their products faster. It might be also a risk and it takes a lot of effort to make a good fashion app. The app shall not be plain and simple, since it is a fashion app there must be something stunning for the viewers’ eyes. It must be able to please the consumers.

Amazon, a fast-growing app also offers a lot of items, it has been patronized by a lot of consumers. The mobile apps have changed the way how a person can purchase an item. In this generation nothing’s impossible, a buyer will just browse, pick, lock item, put it into a virtual cart, finalize the order then, that’s it! An item can be purchased following few basic steps.

Fashion apps are also now able to give a lot of choices to its consumers on how to conveniently make payments for the orders they place or the goods they purchase. Credit cards, cash on delivery, remittances are just some of the methods of making easy payments. The great thing about mobile purchasing is that when a client is able to love your product these people will patronize buying your products even more.

Clothing/Accessories and Mobile Go Hand in Hand

A survey in the U.S shows that people spend 59% of their online shopping time on their mobile devices (versus on desktop computers), yet mobile shopping only accounts for 15% of sales, with 85% of sales taking place on desktop computers. In 2020, mobile shopping is predicted to account for 45% of all sales made beyond physical stores. It is quite alarming for the physical stores that this scenario might happen. The physical stores must do something about this.
-Alexandra Ilyashov

If you’re still somewhat shy of getting along with the trend, you can certainly consider and try using limited features to initially stimulate the craving of your customers; it doesn’t need to have full-fledged capabilities as you may find in some other apps.

Apps for Entertainment = Apps for Shopping

The simple truth: a way to your customer’s heart is through “What do they desire for?”. A fashion app must be able to entertain and must encourage the customers to admire the product. The user experience of the fashion app should be such that the customers just want to browse all the time which will, in turn, convert them into buying customers as well. There must be a great strategy for a fashion app on how they can hook their clients and make them loyal to your fashion app. Let your customers feel that they can’t help but to check your items, add-on wish list, buy and buy, until it becomes a routine.

Smartphones will continue to replace the traditional phones and the new opportunities will continue to present themselves. What you need to do is make the best use of them.