HOW DOES WECHAT PAY DIFFERS FROM ITS COMPETITORS?

WeChat is China’s most popular messaging app. With more than 650 million monthly users and close to 40 billion messages being sent across the application every day, It cannot be denied that WeChat plays an integral part in the life of Chinese people.

Let us now take a look at how WeChat and WeChat Pay China revolutionized China’s financial landscape.

In 2011, Tencent released the very first version of WeChat. Its main purpose is to serve as a messaging platform and at the same time as a social media application. Take note that the Chinese government censored Facebook, Youtube, Twitter, and Google. This gave Tencent the opportunity to take over. Since its release, WeChat gained popularity even to the Chinese officials. It even subsidized WeChat which also meant that the government has access to users information.

In the years that followed, WeChat is no longer a simple messaging platform. Tencent later added WeChat Mini-Programs that can run over 580, 000 applications within the said platform. Using this feature, you can now pay your bills, call for a taxi, find an accommodation, make an appointment with your physician, or even file a police report.

WeChat mobile payment system is powered by WeChat Pay. We must not confuse WeChat Pay vs TenPay since the two are practically the same. In 2013, Tencent decided to integrate TenPay into its current and popular payment system which is WeChat Pay.

Today, the presence of Chinese tourists is one of the major contributors as to why WeChat is being recognized outside of the mainland China. For most of the Chinese people traveling overseas, WeChat is the only way in order to communicate with their relatives. This fact must not be taken for granted as it can cause a great impact on the economy.

Have you ever wondered how is it so?

Take Australia as an example. The country is one of the most popular destinations for Chinese tourists and students. It is one of the markets outside China that is being targeted by WeChat Pay. In 2016, Chinese tourists spent $9.2 billion in Australia using only WeChat’s cross-border payment method and are expected to double sometime in the future.

It is clear that WeChat and WeChat Pay are now making their presence felt to the global market.

Online Payment in China: Wechat pay, credit cards, Alipay, Apple pay, Paypal, and more!

The emergence of eCommerce in mainland China greatly contributed to the growth of online payment method. In fact, more than half of the internet users in China make use of the online payment method. One major contributor to the said rise is due to the fact that WeChat Pay is easy to use and unlike credit cards, many desired tasks can be done using the platform.

In order to use the payment method, you have to link your WeChat account to your bank account. WeChat Pay can be accessed using WeChat application. After the linking process, WeChat will give you two different digital identification card. The black-and-white card is for informal transactions like asking for WiFi connectivity. A colored card is for a more formal business transaction. You just have to present your phone in order to do Quick Pay, Native In-App Payments, QR Code Payments, and In-App Web-Based Payments.

Due to its flexibility, WeChat Pay is without a doubt the leading cashless payment method in China.

Alipay vs WeChat Pay

Since WeChat Pay is the main cashless payment system in China that prides itself with a flexible and reliable system., it can be used to even the simplest of transaction like booking a taxi or buying a movie ticket. On the other hand, Alipay is a standalone payment method similar to Paypal. At the start, it is exclusive to Alibaba and Taobao. It later opened its doors to other businesses due to the growing popularity of WeChat Pay.

Wechat Pay vs Paypal vs Union pay

UnionPay is completely different to WeChat Pay in a way that the former is far more complex than the latter. UnionPay, in particular, focuses on banking and other financial services. Additionally, Union Pay’s parent company China UnionPay is the country’s leading card scheme.

Paypal, on the other hand, has the same principle as Alipay when it comes to payment method. Think of PayPal as a software made for the sole purpose of handling online payment services while supporting many types of business.

Wechat Pay vs Apple Pay

It is worth noting that WeChat Pay works well on almost any device. However, Apple Pay is unique and wants to be different from the rest. For this reason, Apple is requiring you to have an Apple device in order to make use of the payment system.

Conclusion

The emergence of e-commerce in the global market gave rise to a newer and faster way of making transactions. WeChat Pay fittingly found its way in the market scene. Despite the growing number of competitors, WeChat Pay stayed true and committed to its goal.

The popularity that WeChat Pay gained in its own country is certainly not the end. Rest assured, it will continue to spread and influence other culture.

WECHAT MINI PROGRAMS CONNECTS BUSINESSES TO WHOLE NEW WORLD OF CHINA ECOMMERCE

With Wechat sweeping the local Chinese market by storm, Tencent’s giant app is no longer just a regular communication and messaging app— it is now a lifestyle app. With Wechat, you can send instant messages to friends, send payments, and even download apps with the new Mini Programs platform.

In fact, 2017 statistics show that the app already has almost about 1 billion followers. Specifically, Mini Program users have already reached 170 million daily users with 50 percent of them being male and the other 50 percent being female. We can also see that the social class of the users is also very diverse with 30 percent coming from tier 1, 20 percent from tier 2, 19 percent from tier 3, and the rest from tier 4 and below.

Mini Programs
Ever since Mini Programs hit the market, they became a phenomenon in the local Chinese market, possibly serving as a replacement for regular apps.

For those who aren’t familiar with Mini Programs, they’re basically just apps that are found on the Wechat platform. You access Mini Programs through the Wechat Mini Program store and use them on the spot. What makes them amazing is that they can be used without having to be installed on your device. This allows you to have a low memory and convenient alternative to the regular apps that you usually find in Google Play.

eCommerce Using Mini Programs
Aside from being extremely convenient for app users, it is also now seen to be a leveraging platform for eCommerce. You see, Wechat in itself already has an extremely big network of users. Introducing Mini Programs into the equation allows entrepreneurs to tap into that big network to sell their products and services.

As Wechat continues to further promote the use of Mini Programs, more and more businesses are setting up their own Wechat shop using the platform. The great thing about opening up a Wechat store using the Mini Programs platform is that you can use the social functions of the Wechat app itself to further market your wares.

For example, many stores have already been using the group chat feature to host group buying promotions and other cool deals. This also allows sellers to get up close and personal with their customers— something that buyers really love. This harmonious mix of social engagement and shopping experience creates the perfect buying atmosphere for local customers who use Wechat.

All of these coupled with Wechat’s digital wallet Wechat Pay and the customers have the complete e-shopping experience. In fact, the complete Wechat platform may even be a threat to eCommerce giant Alibaba once the Mini Programs platform reaches its full potential.

KOL And Sales Generation
While KOL brands in China have gained huge success due to their very niche method of marketing, Wechat’s KOL market struggled against other giants such as Weibo and Alibaba. However, the introduction of the Mini Programs proved very beneficial to Wechat’s KOL sales campaigns.

The cool thing about the Mini Programs platform is that the brands themselves create the experience for the customers. The platform is only there to serve as the base where the stores can get the customers. This is pretty different from what other eCommerce platforms such as Alibaba have to offer.

For instance, with Alibaba, sellers don’t really have control over the User Experience of the store. They just provide the merchandise and Alibaba will promote. With Mini Programs, brands can literally have their own online stores and control their own UX much like how brands would do when they create regular apps. This in itself already revolutionizes the KOL sales campaigns of Wechat.

Conclusion

With the Mini Programs platform becoming more and more popular, we can expect the number of total users to skyrocket. When shopping will become an even more fun experience in Wechat, a big chunk of the online shoppers will flock to Wechat Mini Programs. This will be good for both the buyers and the sellers alike.

In fact, Wechat shopping, as we like to call it, may even revolutionize Chinese eCommerce as a whole. With the combination of Wechat’s big network and awesome social functions, plus the wonderful user experience that Mini Programs can give, we can expect Wechat to soar in the coming years.

Want to know more about Wechat Mini Programs Designs and Development services? Get in touch!

TOP VIRTUAL REALITY INNOVATIONS IN CHINA’S SHOPPING MARKET

Virtual Reality used to be the stuff of science fiction. Today, we know it is no longer a pipe dream. Current generation VR Technology uses “VR Headsets” to render computer-generated environments, which are also used in conjunction with the physical environment the VR user is in and the objects around the user.

In the international scene, the top 4 Chinese tech giants Alibaba, Tencent, Baidu, and JD.com are making waves in the tech industry by bringing the power of Virtual Reality to the hands of the average consumer. With their affordable prices and superb quality, they are revolutionizing the VR Scene, thus bringing a better shopping experience to the consumers.

Here are the Top Virtual Reality Innovations in China’s Shopping Market:

Alibaba’s Buy+ VR
The tech conglomerate’s most notable innovation is the launch of their Alibaba buy+ VR platform, which utilizes virtual reality technology to enhance the average shopping experience. The VR Platform allows consumers to shop items in a virtual mall as if they were on the physical location itself.

The best thing about it is that the purchases they make happen in real time— thanks to Alibaba VR Pay, which makes it easy to purchase products instantly. You don’t even need a pricey VR Headset like the oculus rift to navigate the virtual mall. Alibaba’s Virtual Reality Glasses are very affordable and support fully all the features of the VR Platform. They have also integrated Catch the Cat, an augmented reality game wherein the users’ reward for catching the cat is getting great deals for their VR Products on the shopping platform. This brings fun and enjoyment into the equation.

They also have the Magic Mirror VR App where the user can apply makeup and Virtual Reality Fitting Rooms where you can try out different clothing brands. Both are seamlessly integrated into their VR Shopping Platform which further enhances the average shopper experience.

Tencent VR headset
With the release Tencent’s latest innovation in the tech industry, the Tencent VR headset is set to overtake the cyber market this year. The headset is expected to support a wide array of applications and focuses on several platforms like the PC, Video Game Consoles, and Android.

The headset also features support for Live Streaming, Movie, and TV show streaming and is expected to gain a strong foothold in the entertainment market. Tencent has also made several strategic investments in VR companies like AltSpaceVR and Skydance Media. This is the move they need to break through the gaming and entertainment market. Once they do this, they can take the lead in developing a virtual reality ecosystem to improve collaboration between developers and consumers alike.

JD.com AR/VR styling station
JD.com launched a virtual reality styling station that allows the user to try on any brand of makeup they please before they make an online purchase. The users can try on different products like lipsticks, eyebrow pencils, blush-on, and the like. This has been a cutting-edge addition to the beauty industry since the common qualm of the average shopper is their inability to test out the products physically when shopping online. All the features of the styling station come fully integrated with their online shopping platform.

According to Carol Fung, president and CEO of JD.com, the goal of the JD.com AR/VR styling station is to give customers a truly interactive and personalized experience while adding the benefit of having the consumers’ product just a few clicks away in the comfort of their own home.

Baidu VR products
The tech giant Baidu with their Iqiyi VR Headsets line launched Qiyu VR II, one of the most sophisticated gadgets in the market today. The device can play 4k and 8k panoramic videos and has cutting edge motion sensors, media playback functionality, and can run modern Interactive VR Games.

Their Vivi VR assistant similar to Apple’s Siri and Microsoft’s Cortana has been the craze lately. This virtual reality assistant is included in their VR Headsets line of products, and it comes with a plethora of common features like answering queries, making suggestions to the user, and setting your schedule. It also boasts advanced features in their newer versions that can flirt with the user and interact sporadically. This update is expected to target male individuals from 18 to 35 years old.

Conclusion
In conclusion, With China’s Shopping Market taking the lead globally, the VR Industry is booming right now more than ever. The tech industry is an ever expanding market with technological advancements underway every single day. Thus, tech companies will need to adjust and take the bull by the horns or suffer the risk of getting left behind by the competition in this fast-paced industry.

WHAT IS MAILCHIMP AND WHY IS IT GOOD FOR YOUR BUSINESS?

Email marketing has proven to be one of the finest aids when building a business. In the world of email marketing, few supporting platforms have managed to run a mile and gain more popularity instead of fading away with time and it can be said without any doubt that MailChimp certainly is one of those platforms which have stood the test of time and with constant improvement, have become the leading force in modern-day Email Marketing.

WHAT IS MAILCHIMP ANYWAY?

To put it bluntly, MailChimp is an email marketing service which customers use to send customized newsletters to their potential subscribers. Its features exceed any other platform of this kind because the story doesn’t simply end with good old emails.

In MailChimp, you are provided an opportunity to design the messages and build up your own list of recipients. On top of that, it also has a tremendously useful feature of tracking down the recipients’ behavior and any other activity within your email campaign. These tracking options will tell you how many clicks and views have been generated among other useful statistics of the campaign. These useful features help in optimizing and devising effective Email Marketing campaigns in future for the businesses.

MAILCHIMP CAMPAIGNS

Campaigns are the fundamentals of MailChimp. The interface at your disposal offers an easy-to-use setup which is used to create the desired campaign, depending on your desired goal. It can be a regular campaign, plain-text campaign, RSS or lastly, A/B testing campaign.

WHY DO WE RECOMMEND MAILCHIMP?

Pitching your business in the wedding industry can seem a bit frustrating with the number of services and brands increasing on a daily basis. Everyone has to find their own trademark which will eventually separate them from the rest of the crowd. This is why MailChimp is ideal.

THE TEMPLATES IN MAILCHIMP ARE FULLY CUSTOMIZABLE.

That means you can turn your creativity to the maximum. The drag-and-drop functionality of the templates is perfect for any type of business. Not only can you add your own content to your desired templates but you can also expand them accordingly and use them for future campaigns.

On top of that, campaign templates are mobile-friendly and completely responsive. That means your campaign will look effective on any mobile device. Due to the fact that some media queries are not supported by all devices (Blackberry OS 5, Samsung Galaxy S3+ etc.), it is always a good idea to have your own custom template and manage it accordingly.

CUSTOM EMAIL TEMPLATES CAN BE EASILY IMPORTED INTO MAILCHIMP.

This feature is truly phenomenal if you are not satisfied with any of the templates already existing on MailChimp. This is why you can design a template that perfectly matches your brand.

MAILCHIMP AND WORDPRESS GO HAND IN HAND.

Thousands of bloggers and online brands have opted for WordPress. One of the reasons is that this platform lets you install a MailChimp plugin and thus send stunning newsletters to your subscribers. Both MailChimp and WordPress are highly trusted service providers and joined together, they can be a winning combo.

IS MAILCHIMP THE ONLY OPTION?

As we mentioned before, your business is what actually counts. Depending on the nature of your business, it is possible that some other email marketing platform is more suited for you but in most cases, Mailchimp does the job perfectly. There are literally dozens of email automation services but not all meet the needs of a growing campaign. MailChimp is undoubtedly the best option you have in such cases.

WHAT IS MAILCHIMP AND WHY IS IT GOOD FOR YOUR BUSINESS?

Email marketing has proven to be one of the finest aids when building a business. In the world of email marketing, few supporting platforms have managed to run a mile and gain more popularity instead of fading away with time and it can be said without any doubt that MailChimp certainly is one of those platforms which have stood the test of time and with constant improvement, have become the leading force in modern-day Email Marketing.

WHAT IS MAILCHIMP ANYWAY?

To put it bluntly, MailChimp is an email marketing service which customers use to send customized newsletters to their potential subscribers. Its features exceed any other platform of this kind because the story doesn’t simply end with good old emails.

In MailChimp, you are provided an opportunity to design the messages and build up your own list of recipients. On top of that, it also has a tremendously useful feature of tracking down the recipients’ behavior and any other activity within your email campaign. These tracking options will tell you how many clicks and views have been generated among other useful statistics of the campaign. These useful features help in optimizing and devising effective Email Marketing campaigns in future for the businesses.

MAILCHIMP CAMPAIGNS

Campaigns are the fundamentals of MailChimp. The interface at your disposal offers an easy-to-use setup which is used to create the desired campaign, depending on your desired goal. It can be a regular campaign, plain-text campaign, RSS or lastly, A/B testing campaign.

WHY DO WE RECOMMEND MAILCHIMP?

Pitching your business in the wedding industry can seem a bit frustrating with the number of services and brands increasing on a daily basis. Everyone has to find their own trademark which will eventually separate them from the rest of the crowd. This is why MailChimp is ideal.

THE TEMPLATES IN MAILCHIMP ARE FULLY CUSTOMIZABLE.

That means you can turn your creativity to the maximum. The drag-and-drop functionality of the templates is perfect for any type of business. Not only can you add your own content to your desired templates but you can also expand them accordingly and use them for future campaigns.

On top of that, campaign templates are mobile-friendly and completely responsive. That means your campaign will look effective on any mobile device. Due to the fact that some media queries are not supported by all devices (Blackberry OS 5, Samsung Galaxy S3+ etc.), it is always a good idea to have your own custom template and manage it accordingly.

CUSTOM EMAIL TEMPLATES CAN BE EASILY IMPORTED INTO MAILCHIMP.

This feature is truly phenomenal if you are not satisfied with any of the templates already existing on MailChimp. This is why you can design a template that perfectly matches your brand.

MAILCHIMP AND WORDPRESS GO HAND IN HAND.

Thousands of bloggers and online brands have opted for WordPress. One of the reasons is that this platform lets you install a MailChimp plugin and thus send stunning newsletters to your subscribers. Both MailChimp and WordPress are highly trusted service providers and joined together, they can be a winning combo.

IS MAILCHIMP THE ONLY OPTION?

As we mentioned before, your business is what actually counts. Depending on the nature of your business, it is possible that some other email marketing platform is more suited for you but in most cases, Mailchimp does the job perfectly. There are literally dozens of email automation services but not all meet the needs of a growing campaign. MailChimp is undoubtedly the best option you have in such cases.

THE IMPACT OF WECHAT MINI PROGRAM IN SOCIAL ECOMMERCE

On the 10th of January, Alibaba published an annual report on Intellectual Property Rights. One of the highlights is since Alibaba was a preeminent fight against counterfeit goods, a gaining adhesion of counterfeit sellers are moving their market towards mini-programs and Pinduoduo, an e-commerce platform. They even build an overseas webpage through Facebook to introduce a traffic flow into their local platform to sell fake goods. Despite the fact that Pinduoduo and Wechat never made an official statement regarding Alibaba’s published report, however since then, a competition between Taobao (Chinese online shopping website similar to eBay) and Pinduoduo was brought into the public.

With the help of WeChat’s traffic flow, Pinduoduo has totally immobilized Taobao in just two years. However, with WeChat’s enormous 980 million traffic, Pinduoduo may just be an unimportant might within the bulk of mini-programs.

Currently, Wechat can’t share its content to Taobao directly and vice versa, so users can only share their information through “Tao password”. When this was introduced, a lot of people thought that this was almost identical to Baidu’s strategy, but, its not.

Taobao didn’t want it’s users to develop the routine of purchasing straight in WeChat. Undismayed by their policy, they prefer utilizing only its traffic flow. Hence, they adopt hundredths of TaoBao promoters, who are responsible in creating traffic within the circle of Wechat sellers. According to an insider, the daily numbers of transactions from Wechat to Taobao is at least 1 billion.

Wechat is not in favour of this situation, defensively finds a way to block Taobao’s strategy. Even in the year 2017 itself, Wechat had made a few planned measures. Unfortunately, it doesn’t get to the core of the issue. Consequently, WeChat found a way to solve it. Instead of allowing Taobao to gain an upper hand, Wechat hit back by attracting the same group of people to do business on its own platform so that sellers, buyers and prompters can form a closed loop system, and that happened when they announced their mini-programs on the 9th of January.

This development from WeChat was not to be underrated. They enhance their product delivery speed from 3 days to 1 day, which reduce the user’s purchasing cost, a good strategy, thus causing a larger amount of purchasers to migrate to their own platform. Most importantly, this traffic is established by the business seller themself and allows an accumulation of traffic within the WeChat ecosystem. As for this, during WeChat’s public courses this year, Zhang XiaoLong (also known as the “father of wechat”) believes that Wechat’s search system will be the next entry gateway, and it proves by their high traffic.

As of now, Taobao is worried on Pinduoduo’s performance because it is currently the only e-commerce platform that does not share the same traffic system as Alibaba and is a premier platform for local online retailers.

In the e-commerce field, there are a lot of e-commerce platforms like Fanli, ChuchuJie, Mizhe, Juanpi and Mogujie etc. You can treat these platforms as a form of Taobao Coupon or a huge Taobao Promoter. Their platforms does not pose a threat to Taobao and has quite an influence on them. If it will produce a conflict with Taobao, it can easily take over and deliver a striking blow to them. In a way, Mogujie’s achievement today partly comes from one of Taobao’s defensive strategies. Because of the defensive measures taken, Mogujie has since found another way out to be independent.

However, Pinduoduo is different, it was linked to WeChat. Most of its original users enter this mobile e-commerce era directly without the needs of a personal computer. However, with the advantage of Wechat’s 9.8 million users pool, Pinduoduo becomes an envious target of Taobao, yet it has no power over the market.

Our parents can use Wechat to gain red packets, share, connect and pay using Wechat. In this case, mini-programs and Wechat provides a solution that suits our today’s users generation.

As of now, Taobao still hasn’t pit face to face in a battle against Pinduoduo. Of course, when that day comes, Taobao has no power against WeChat’s traffic at all. WeChat can easily overtake Taobao’s promoters with a move like the year before, preventing Taobao from overusing WeChat’s platform for their own usage.

Last January 15 2018, Zhang XiaoLong’s WeChat public lecture PRO became popular in the internet community. One of the important thing to take note of, is that WeChat’s DAU (daily active users) maintains at 800 to 850 million, while WeChat’s at 980 million, closely tipping to a billion.

According to WeChat’s current traffic, being on the top against its peers is not a problem. However, in the e-commerce field, WeChat has some imperfections. Certain people believes that Tencent company doesn’t have the skills yet to perfect the e-commerce spot. Hence, WeChat uses their flaw to their end. They only create a basic structure and provide a complete ecosystem, how the retailers come up with their business models.

When WeChat’s ecosystem improves further, Taobao’s retailers will slowly be attracted over and over. But in the beginning, most of them have no idea how to take this step of transition or transformation. Just like You An Mi mentioned, they should get a portion of that traffic with good retailers, and then they can start attracting more small business.

Taobao has its own brand, and in the near future, WeChat, I believe will have its own brand as well. Different from Taobao, these brands are born within WeChat has its own loyal consumers and fans, and have a direct pool that provides them their users. WeChat is optimistic in this, Taobao will slowly be grind down. And when that time comes, small and medium businesses alike will slowly transform into mini-programs in WeChat.

WECHAT MINI-PROGRAMS: A COMPREHENSIVE INTRODUCTION

We use many social media apps every day, but some of those are specific to certain geographical locations, and may only be known among people of those countries. A perfect example is China’s immensely popular WeChat.

You may never have heard of it, but it in China, WeChat is the lifeline of the social media buff.

WHAT IS WECHAT? WHY IS IT SO IMPORTANT IN CHINA?

What started as a chat messenger, back in 2011, is now the most popular social media application in China. WeChat gives its users access to so many services – all in the one place – that they don’t ever need to leave. Everything is right there – in WeChat.

Almost one billion users are active on WeChat – every single month. The numbers are growing. Because…..

WeChat is so much more than a communication app. App users can order their food and play games. They can chat and message and make video calls. They can make an appointment with their doctor (or their hairdresser) and read the news. All without leaving WeChat.

We Chat offers Messaging, Official Accounts, Moments, WeChat Pay payment services, City Services, Heat Map, Friend Seek, News Search, WeChat Out. With the addition of WeChat Mini Programs, the list of services is growing daily – and the possibilities are endless.

SO WHAT ARE WECHAT MINI-PROGRAMS?

Our phones are full of forgotten and unused applications, taking up valuable space and wasting resources.

WeChat mini-programs are different.

Launched in January 2017, Mini-Programs provide a platform for service providers to launch their own program, within the WeChat app. No further downloads – or storage space – required.

So, why do YOU need it?

Just imagine the possibilities for product sales and exposure.

App users can search and access each mini-program quickly and easily – using their existing WeChat account. It’s all there, waiting for them.

Think of it like this.

A WeChat user wants to order a burger from McDonalds – but they don’t have a McDonalds app on their phone. They don’t need one. All they have to do is search for the McDonalds Mini-Program – within WeChat. They order – and go back to whatever they were doing.

For the user – it’s perfect. There’s no need to waste storage with an extra app – and there’s no need to exit WeChat

For the provider – it’s ideal. Almost a billion users can access their product – or service – in the simplest possible way – every month. The product reach is enormous.

WHAT ABOUT MINI-PROGRAMS FOR REGULAR USERS?

WeChat Mini-Programs can even be developed for users to keep up with their daily lives. They can reply to comments, manage their account, check analytics, manage group profiles.

FIRST OF ALL, LET’S TALK ABOUT THE BENEFITS OF THE MINI-PROGRAMS:

1. No more installing multiple applications that users only access occasionally
2. Save power and resources on your smartphone.
3. No messy icons needed. Just one app icon on your smartphone (Wechat icon).
4. Very easy to access – anybody can do it.
5. You can access every service from your WeChat dashboard – without leaving WeChat.
6. Product launch is easy. Communicate and introduce e-commerce platforms for users.
7. With almost a billion WeChat users – currently – the target audience is huge.
8. Super App is the future.

But nothing is perfect ….(yet)

1. Push notifications cannot be sent from the Mini-Programs
2. Mini-Programs cannot be shared on the WeChat timeline
3. Development of WeChat Mini-Programs is limited to the JavaScript framework developed by Tencent.
4. Updates must be passed by Tencent before they appear in the mini program.
5. WeChat mini-programs do not perform on the web-app browser.

Those issues aside, Mini-Program providers are increasing every day – as are the WeChat users.

Who is using Mini-Programs, now?

1. Hangzhou Plus: This mini-program has been designed completely in the English language – aimed at helping expats make their lives easier in Hangzhou.
2. McDonald’s Discount Coupons: McDonald’s Mini-Program is already famous among the residents of China, for good discounts while ordering food from this program.
3. Tencent Surveys: This mini-program allows the user to create and share your surveys with their contact list.
4. Mobile: A bike share app that works in sync with the actual app perfectly.
5. Sleepy Sounds: Designed for those who like to listen to soothing sounds like birds or a purring cat while going to sleep.
6. Bus Time Checker: This most practical Mini-Programs allows the user to scan a QR code and check the timing of the next bus on a bus stop.
7. China Air Quality: Super simple and very effective, this Mini-Program provides information about the air quality in the user’s area.
8. Apartment Price Checker: This mini-program allows you to check the expected cost of the apartment you are living in.
9. Tencent Video: The video app by Tencent is quite heavy. This is the lighter version of the app with most of the features intact.
10. Photo Filters: The Chinese version of the Prisma app – a light Mini-Program that allows users to play with the photographs in their camera roll.

TO SUM IT ALL UP …

WeChat Mini-Programs are applications within the WeChat ecosystem.

These highly successful programs not only help the users save space, power, and resources on the phone but also help the WeChat Mini-Programs to increase the user time on the main application.

WeChat is the biggest competitor to Facebook, with over a billion monthly users.

With almost limitless potential – and an enormous – and increasing – number of active users, we do hope you are ready to make some serious returns……

PEOPLE ARE MAKING MILLIONS FROM TENCENT’S WECHAT: HOW CAN YOU FIND YOUR PLACE?

According to some studies and statistics, WeChat has become one of the largest standalone apps for mobile phones around the world. With the growing popularity of this multi-purpose platform, there is no doubt that there is an underlying opportunity for it.

Initially launched in 2011, it has gathered a lot of attention not just to the Chinese community, but as well as to the international users, and their population is continuing to grow. The door of opportunities was opened to businesses, media outlets, organizations, and other individuals through this platform. To other professionals, they considered this platform as a place to earn millions of dollars for just a year. The total scale of the media business in WeChat is enormous.

Indeed, the emergence of WeChat app is an eminent and essential platform in this digital age.
With all this bustle, it is the perfect time for you to create a WeChat account and learn How to earn money on WeChat.

WeChat Platform and Its Opportunities

Apparently, what was then originally intended as a counterpart or an approximate to the WhatsApp software application has become a multi-purpose app. WeChat, a platform owned by a Chinese multinational conglomerate, allows the user to pay bills, hail cars, order food, and other payment transaction options. Other than that, additional features are also available which would range from entertainment to information purposes. This includes the messaging system, photo sharing, article reading via public accounts, mobile game rank updates, etc.

In the most recent reported data, WeChat is comprised of 963 million active users, almost closing into a one-billion digits. This significant increase from its previous year shows that the app presents an impact to the International community.

With its wide possibilities and opportunities, many want to learn to monetize WeChat marketing.

How to earn money on Wechat?
The presence of KOL has emerged as a new method of marketing in the modern age. The term, KOL, stands for Key Opinion Leaders. This refers to WeChat accounts that are influential and distinguished in their particular niche. These people promote a certain brand that corresponds to their field of interest in the exchange of monetary compensation. This, of course, is just one way to Earn Money on WeChat among many. Promoting a business through WeChat KOL is agreeable since they already have existing followers and have been considered as a trusted source of advice and knowledge.

Monetization in WeChat Marketing
Another form of marketing available is through the WeChat content or In-app public blogs. Content marketing has always been vital. Since it involves a strategic approach concentrating on the creation and distribution of relevant contents, it usually is effective in attracting and retaining a defined audience, which in turns, drive profits. WeChat in-app public blogs is a form of content marketing.

Basically, WeChat has three types of platform accounts. Content creation belongs to the subscription account, otherwise known as the official account. This allows a blogging function wherein one can write and share their blog content to a broad spectrum of WeChat subscribers. WeChat initially has tip functions wherein one can avail the subscription for free. However, it was later disabled due to compliance with App Store Rules. Thus, to subscribe and avail the platform’s latest and extra features, you will need to make an in-app purchase. Since tips were put out of action, WeChat allows an in-app purchase in a 30% cut.

If you can learn how to earn money with KOL marketing, you can certainly monetize from it. Basic essentials that a Key Opinion Leader should establish include rules, personality, target audience, influence, and relationships.

Apart from KOL marketing, blog content as a means of advertising can also deliver monetization. WeChat started working with the local search engine recently with the aim to allow search services to all public account content. This move suggests that WeChat consider this content as an advertising revenue.

About WeChat Mini-Programs
Since using the WeChat subscription accounts in sending notifications and articles have limitations like its inadequacy to allow the placement of hyperlinks, KOL and other WeChat promoters can use mini-programs instead. WeChat mini-programs have solved the problem of fully converting the content on subscription accounts to a complete eCommerce platform. To simply put it, WeChat KOL considered these mini-programs as more dynamic in navigation when it comes to eCommerce and another form of content.

In relation to that, we are offering WeChat mini-program design services for your In-app public blogs and content. Get in touch now!

Ending note
With the right utilization and knowledge of the platform, it would not be hard to Earn Money on WeChat through marketing and advertising. WeChat already provides tools that you can use as a means of exchange in earning a good sum. In the end, it would be up to you to best utilize this monetization option.