Augmented Reality in Retail Environments: A Quality Shopping experience most often, the route to sustained success is through developing applications that enhance customer experiences and offering genuine utility. With augmented reality, we are pushing technology out of its boundaries to provide consumers with a custom-made experience. Basically, the use of augmented reality in retail stores has become ideal because it encourages a quality shopping experience among consumers.
How Augmented Reality is Changing retail industry in China?
For people who have little time to shop, augmented reality in retail stores and shops provide their consumers with an opportunity to try on items anywhere and anytime without the hassle of going directly to the store. As such, the application of augmented reality in retail environments increases desire and appeal, facilitate choice, and encourage a store visit to make purchases. Undoubtedly, AR is able to improve the online experience to a certain degree, and it prompts a purchase successfully.
Its ability to allow exploration and to offer options excites and encourages consumers to facilitate item consumption. Some of the exciting features that augmented reality can offer include the AR-enabled fitting rooms, mirrors, and other shopping experiences. Some of the shops in China are already using augmented reality in fashion sections, providing an AR effect in their mirrors and fitting rooms. This allows consumers to try different clothes and styles just by standing in front of the AR-enabled device. Truly, this innovative step in the Chinese retail stores has paved the way to provide consumers with a totally immersive and entertaining shopping experience.
With over 250 million active 4G subscribers and 624 million internet users, all eyes are now focused on the Chinese market for its vast opportunity and potential in the augmented reality industry. Due to the Chinese internet markets and mobile, foundations for the technology of augmented reality are expanding at a significant speed. Experts are anticipating and expecting the constant growth and popularity of the Chinese AR market.
In fact, past accounts have proven that the Chinese market for AR has become successful. For instance, NeoBear was previously launched to teach children with languages such as Chinese and English through the use of AR phone app which, in turn, has received a huge demand. Another popular AR technology in China is the Fantasy Kaka Bear which is a dancing bear application launched by WeChat.
Conceivably, the most significant trend within the customer-centric approach as of today is the pervasiveness of technology in the direction of Omnichannel marketing.
AR/VR: Growing Popularity
With the wide opportunity for the AR and VR markets in China, their growth is estimated to grow from $865M to $8.5B for the next few years. As it happens, the Chinese government and major Chinese companies are expected to generate a number of mass consumer apps for AR/VR in time. This, in turn, will further expand the Chinese market for both augmented reality and virtual reality products.
It seems that the head of China operations in AR software considers AR and VR technology as something that can be used in the day-to-day life of the Chinese community. Furthermore, contributing factors have emerged to contribute to the growth of the Chinese market for AR and VR. This includes the government support, AR domestic growth, data trade, and AR relationships with the U.S government. Because of this, the bright future of AR in the Chinese market and economy has even become stronger.
Augmented Reality in Retail Environments: A Quality Shopping Experience
Most often, the route to sustained success is through developing applications that enhance customer experiences and offering genuine utility. With augmented reality, we are pushing technology out of its boundaries to provide consumers with a custom-made experience. Basically, the use of augmented reality in retail stores has become ideal because it encourages a quality shopping experience among consumers.
How Augmented Reality is Changing retail industry in China?
For people who have little time to shop, augmented reality in retail stores and shops provide their consumers with an opportunity to try on items anywhere and anytime without the hassle of going directly to the store. As such, the application of augmented reality in retail environments increases desire and appeal, facilitate choice, and encourage a store visit to make purchases. Undoubtedly, AR is able to improve the online experience to a certain degree, and it prompts a purchase successfully. Its ability to allow exploration and to offer options excites and encourages consumers to facilitate item consumption.
Some of the exciting features that augmented reality can offer include the AR-enabled fitting rooms, mirrors, and other shopping experiences. Some of the shops in China are already using augmented reality in fashion sections, providing an AR effect in their mirrors and fitting rooms. This allows consumers to try different clothes and styles just by standing in front of the AR-enabled device.
Truly, this innovative step in the Chinese retail stores has paved the way to provide consumers with a totally immersive and entertaining shopping experience.
Augmented Reality Marketing
Apparently, retail stores in China are craving for innovation that can appeal to their customers. On the other hand, investing in a marketing campaign usually, cost a large sum. Fortunately, the emergence of augmented reality technologies has become an easier and effective marketing tool. Integrating AR-enabled technologies to your products can be used to specifically tailor the needs of every consumer. This then intrinsically provides customers with a sense of exclusivity.
As a good marketing tool, augmented reality in apps and online stores can gain the trust and gather the attention of consumers.
Increasing Demand
Fortunately for the Chinese AR industry, it is not only the consumers that show a strong potential for utilization and consumption. Even their government and the recent AR data exchanges contribute to further developing and advancing their AR industry. Since the Chinese government is giving their full support for AR integrated technology companies, the advancement of retail stores that use AR has even bigger opportunities.
Moreover, the demand for AR experiences by the consumers has also increased. According to a study, it shows that about 70 percent of customers want to visit online stores that offer AR features. Correspondingly, around 40% of them are willing to make a purchase when they obtain AR experience via online shopping.
Conclusion
The future of augmented reality as an integral part of the retail experience appears to be strong. Basically, the Chinese market has already adapted innovations that can optimize the shopping experience for their consumers. Following the right path, augmented reality in online stores can deliver an approach that creates a lasting impact on the lives of the consumers.
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