The Wechat Public Account Official issued a statement yesterday mentioning that you can now directly open mobile applications that are shared within your Wechat mini-programs. At the same time, the developer can now have the freedom to customize the menu bar out of the mini-program.
This signifies the user traffic is no longer constraint within What’s mini-programs, it flows as well to other apps.
This big move of Wechat mini-programs and Wechat public account officials come as a negation to the originally held idea that mini-programs were a product innovated by Wechat to subvert the app ecosystem. Since you are not required to download and install, neither does it account for memory usage, users can just search the mini-programs name and you are now free to use it anytime, anywhere. Most of all, no excessive selling methods are used to bombard the users. Judging from the current openness and acceptance as a whole, mini-programs has the potential to surpass apps. Not only are they unswayed by your device version, they perform equally well across different platforms, be it IOS or Android, solving version adaption errors as well as improve its circulation.
However, certain people think that this move is a compromise for mini-programs because mini-programs are essentially an enhanced version of H5. They can’t compete with the performance of native apps, especially if it involves large, complex usage. So mini-programs are defined as simple tools and it’s not a surprise that in the end, it still crosses over to native apps for a better end-user experience.
The new development in the Wechat mini program ecosystem shows that the mini-programs are looking to stay in harmony with the app ecosystem and in fact increase the app user experience by bringing them together through their use from within the mini-programs.
As for after the diversion to the app, it is still unknown whether it can return to the mini-program.
However, with its interconnectivity, there is an imaginary space left ajar where possibly, one can jump between apps. As mentioned earlier, some startups with Deeplink technology are currently working on bridging mini-programs with apps. A link only to B, and B only to C. With that in mind, if you insist on bridging A to C then the n(n-1)／2 formula is required. Of course, if future apps were each to be connected to a mini program, the mini-program becomes the sole exchange middle ground and presumably increases interconnectivity.
However, with its interconnectivity, there is an imaginary space left ajar where possibly, one can jump between apps. As mentioned earlier, some startups with Deeplink technology are currently working on bridging mini-programs with apps. A link only to B, and B only to C. With that in mind, if you insist on bridging A to C then the n(n-1)／2 formula is required. Of course, if future apps were each to be connected to a mini program, the mini-program becomes the sole exchange middle ground and presumably increases interconnectivity.
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