With Wechat sweeping the local Chinese market by storm, Tencent’s giant app is no longer just a regular communication and messaging app— it is now a lifestyle app. With Wechat, you can send instant messages to friends, send payments, and even download apps with the new Mini Programs platform.
In fact, 2017 statistics show that the app already has almost about 1 billion followers. Specifically, Mini Program users have already reached 170 million daily users with 50 percent of them being male and the other 50 percent being female. We can also see that the social class of the users is also very diverse with 30 percent coming from tier 1, 20 percent from tier 2, 19 percent from tier 3, and the rest from tier 4 and below.
Mini Programs
Ever since Mini Programs hit the market, they became a phenomenon in the local Chinese market, possibly serving as a replacement for regular apps.
Ever since Mini Programs hit the market, they became a phenomenon in the local Chinese market, possibly serving as a replacement for regular apps.
For those who aren’t familiar with Mini Programs, they’re basically just apps that are found on the Wechat platform. You access Mini Programs through the Wechat Mini Program store and use them on the spot. What makes them amazing is that they can be used without having to be installed on your device. This allows you to have a low memory and convenient alternative to the regular apps that you usually find in Google Play.
eCommerce Using Mini Programs
Aside from being extremely convenient for app users, it is also now seen to be a leveraging platform for eCommerce. You see, Wechat in itself already has an extremely big network of users. Introducing Mini Programs into the equation allows entrepreneurs to tap into that big network to sell their products and services.
Aside from being extremely convenient for app users, it is also now seen to be a leveraging platform for eCommerce. You see, Wechat in itself already has an extremely big network of users. Introducing Mini Programs into the equation allows entrepreneurs to tap into that big network to sell their products and services.
As Wechat continues to further promote the use of Mini Programs, more and more businesses are setting up their own Wechat shop using the platform. The great thing about opening up a Wechat store using the Mini Programs platform is that you can use the social functions of the Wechat app itself to further market your wares.
For example, many stores have already been using the group chat feature to host group buying promotions and other cool deals. This also allows sellers to get up close and personal with their customers— something that buyers really love. This harmonious mix of social engagement and shopping experience creates the perfect buying atmosphere for local customers who use Wechat.
All of these coupled with Wechat’s digital wallet Wechat Pay and the customers have the complete e-shopping experience. In fact, the complete Wechat platform may even be a threat to eCommerce giant Alibaba once the Mini Programs platform reaches its full potential.
KOL And Sales Generation
While KOL brands in China have gained huge success due to their very niche method of marketing, Wechat’s KOL market struggled against other giants such as Weibo and Alibaba. However, the introduction of the Mini Programs proved very beneficial to Wechat’s KOL sales campaigns.
While KOL brands in China have gained huge success due to their very niche method of marketing, Wechat’s KOL market struggled against other giants such as Weibo and Alibaba. However, the introduction of the Mini Programs proved very beneficial to Wechat’s KOL sales campaigns.
The cool thing about the Mini Programs platform is that the brands themselves create the experience for the customers. The platform is only there to serve as the base where the stores can get the customers. This is pretty different from what other eCommerce platforms such as Alibaba have to offer.
For instance, with Alibaba, sellers don’t really have control over the User Experience of the store. They just provide the merchandise and Alibaba will promote. With Mini Programs, brands can literally have their own online stores and control their own UX much like how brands would do when they create regular apps. This in itself already revolutionizes the KOL sales campaigns of Wechat.
Conclusion
With the Mini Programs platform becoming more and more popular, we can expect the number of total users to skyrocket. When shopping will become an even more fun experience in Wechat, a big chunk of the online shoppers will flock to Wechat Mini Programs. This will be good for both the buyers and the sellers alike.
In fact, Wechat shopping, as we like to call it, may even revolutionize Chinese eCommerce as a whole. With the combination of Wechat’s big network and awesome social functions, plus the wonderful user experience that Mini Programs can give, we can expect Wechat to soar in the coming years.
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