Every part of the world is looking at an increase in mobile data usage to a level which no one would have imagined just a decade ago. With the evolution of smartphone into a better and more powerful device every other day, the companies are now concentrating on targeting customers and brands via new and interesting apps. In 2016, ByteDance launched an app by the name Douyin which is a copy of a short video app known as Musical.ly. In fact, both the apps are owned by same company.
Douyin allows the users to create small 15 seconds videos. The app provides a huge collection of popular songs to go with these videos. The user can create dance videos or lip sync videos and share with the world in just a few clicks. The powerful editing tool and filters that are available in the app make it a favorite among the generation Z in China. Majority of the users of this app belong to the age range below 24 years.
The popularity of Douyin
In a very short period of time, the app has managed to reach out to millions of users. With a user base of more than 35 million subscribers, it has surpassed the majority of the apps in the similar segment in China. The application has surpassed players like Meipai and Miaopai and currently, it lags behind only Kuaishou. The majority of the content available on the app is from the users themselves.
In a very short period of time, the app has managed to reach out to millions of users. With a user base of more than 35 million subscribers, it has surpassed the majority of the apps in the similar segment in China. The application has surpassed players like Meipai and Miaopai and currently, it lags behind only Kuaishou. The majority of the content available on the app is from the users themselves.
It’s new and loaded
There are a lot of similar apps available in the app store in China. As the majority of the apps that are popular in the rest of the world are blocked in China, it is easier for the local companies to come-up with hot ideas and grab the market. But to make sure there is less competition they have to maintain high standards as it is not an easy task to keep the users with an app for a long time. As the trends change, if the apps do not adopt, users move ahead and create accounts on other popular apps. Douyin knew the inside out of the Chinese market and knew it has to keep up with the pace of the advancements of the apps popular in China and around the world.
There are a lot of similar apps available in the app store in China. As the majority of the apps that are popular in the rest of the world are blocked in China, it is easier for the local companies to come-up with hot ideas and grab the market. But to make sure there is less competition they have to maintain high standards as it is not an easy task to keep the users with an app for a long time. As the trends change, if the apps do not adopt, users move ahead and create accounts on other popular apps. Douyin knew the inside out of the Chinese market and knew it has to keep up with the pace of the advancements of the apps popular in China and around the world.
In-build features
The most popular and main feature of the app is the short videos. There are a lot of Key Opinion Leaders or KOLs better known as influencers in the rest of the world, who use Douyin to create attractive and high-quality content. The KOLs are often approached by the brands and big companies for promotions in which Douyin helps as well.
The most popular and main feature of the app is the short videos. There are a lot of Key Opinion Leaders or KOLs better known as influencers in the rest of the world, who use Douyin to create attractive and high-quality content. The KOLs are often approached by the brands and big companies for promotions in which Douyin helps as well.
Friendly Interface
The main issue with many apps available in the market is that they are complex and not an easy task for a layman to understand. Douyin is different in this case. The company has made sure to keep the features easy to navigate and made sure that even a newbie can start creating good content in few minutes.
The main issue with many apps available in the market is that they are complex and not an easy task for a layman to understand. Douyin is different in this case. The company has made sure to keep the features easy to navigate and made sure that even a newbie can start creating good content in few minutes.
Douyin’s rise and Meipai’s fall
When Douyin entered the market there was a vacuum created due to the migration of users from Meipai to other apps. Meipai was running on the similar concept but it failed to hold the users for a longer period of time. Douyin picked the opportunity and let the users enjoy simpler, easier and more interactive app to create content for the followers. It gained popularity in no time. In the very short span of time after the launch of Douyin, Meipai failed to stand in the market. It tried to imitate Douyin but the base on which Douyin was standing was much stronger than any other company could have imagined.
When Douyin entered the market there was a vacuum created due to the migration of users from Meipai to other apps. Meipai was running on the similar concept but it failed to hold the users for a longer period of time. Douyin picked the opportunity and let the users enjoy simpler, easier and more interactive app to create content for the followers. It gained popularity in no time. In the very short span of time after the launch of Douyin, Meipai failed to stand in the market. It tried to imitate Douyin but the base on which Douyin was standing was much stronger than any other company could have imagined.
Douyin for influencers
Douyin has provided a new and fresh platform for the KOLs. These influencers have bought millions of users for the app in return for a better-structured platform to earn money by creating high-quality content for the brands and companies. The app has also given a lot of freedom to the brands to reach out to followers and the KOLs and find the best ways to promote their products and services. The app helps the KOLs and brands to create viral content and make sure that if any issue arises, it is solved at the earliest to ensure that the users stick with the app.
Douyin has provided a new and fresh platform for the KOLs. These influencers have bought millions of users for the app in return for a better-structured platform to earn money by creating high-quality content for the brands and companies. The app has also given a lot of freedom to the brands to reach out to followers and the KOLs and find the best ways to promote their products and services. The app helps the KOLs and brands to create viral content and make sure that if any issue arises, it is solved at the earliest to ensure that the users stick with the app.
Conclusion
The main reason for the quick rise of Douyin in the Chinese market was that the company made sure that users have the features at their fingertips. The navigation is easier and filters are much better in comparison to other apps.
The main reason for the quick rise of Douyin in the Chinese market was that the company made sure that users have the features at their fingertips. The navigation is easier and filters are much better in comparison to other apps.
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