WEDDING PHOTOGRAPHY: HOW TO DESIGN THE MARKETING INVESTMENT STRATEGY?

Marketing used to be a simple term which was generally associated with billboards, newspaper or television ads and radio ads. As the time changed, the importance of online marketing emerges and it created an arena for SEO (Search Engine Optimization). These days, Social Media marketing has also stepped in the field making it complex but very fruitful.

Wedding photography is a booming industry and if you are good with the camera, you can become a well-known wedding photographer in a very short span of time. This is one of the reasons, the field has an immense amount of competition on both local and international level. For any business, where there is a lot of competition, you need to have a very clear and to-the-point marketing strategy.

SEO OR SOCIAL MEDIA?

It is a common question which every photographer asks at least once in his career. A lot of marketing experts suggest going for either one of them as per their field of expertise. However, none of them can work out best for the photographer alone. The marketing strategy should be designed in such a way that you use both the features simultaneously.

HOW CAN SEO HELP?

Search Engine Optimization has a lot of different aspects which need your attention.

• Regular updates: It is very important to keep the website updated with newer content. Make sure to have a CMS installed on the website so that you can add articles and updates yourself. Link your website to your social media account so that it can get updated on Facebook and Twitter instantly and automatically.
• Google Locals: Google has an option where you can add your business location and details. This feature helps you in grabbing contracts from the local clients. Also, it is easier for the user to find your location in case he or she wants to reach you personally. It makes it authentic and trustworthy as all your details are visible with a simple search.
• Advertising: Options like Google Adwords can help you gain a good amount of customers as you can geotag the advertisement and concentrate on the clients in the specific area.
• Keywords and tagging: Make sure to add proper tags and keywords in the updates you post on your website.

HOW CAN SOCIAL MEDIA HELP?

These days, everyone is on social media. You should have a Facebook page, Twitter account, Instagram profile and LinkedIn profile to ensure that you are easy to reach. Google+ and snapchat are additional perks. A youtube channel also works wonder if you are a cinematographer and make wedding videos.

When you post regular updates on all social media platforms keeping in mind the possibilities and connections, you can easily find new customers. A business with all these profiles tends to reach more customers than you can imagine. All you need to do is to make sure that every important information is available on your Social Media accounts as per the marketing standards. Your location, email ID, phone number, profile and other details should be accessible along with the portfolio. Make sure to regularly interact with your followers with updates and one-on-one conversations.

For a good and sustainable business in wedding photography, you need to have both social media and SEO worked out. It is always good to hire a professional marketing expert to handle the online profiles so that you can concentrate on your business. Just make sure you keep a check on everything and divide the funds in a way that you get a response from both SEO and Social Media.