The trends for using background videos in websites have picked up the pace for the past few months. With 5G internet technology and better video codes, its future seems promising. However, do you know that this lucrative design feature is a double-edged sword? A little mistake in its implementation could ruin your website’s speed. If you don’t get it right, your customers might say you goodbye forever. After all, in the fast-paced world, who has time for the website that loads at a snail’s pace? Watch it!
If implemented right, the website with a background video could work wonders for you. It not only adds an extra layer of thoughtfulness but also brings tangible results to the table. But, there are some pitfalls to avoid for letting this great design feature work for you. These tricks will help:
1. COMPRESS BACKGROUND VIDEOS TO 720 PIXELS
Things could not be worst than a customer waiting to see the website’s background video that takes forever to load. That long buffers make the life of user miserable. Why take the risk when you know that you will lose customers? Better compress the background video to 720p video, keep the frame rate to 24 frames/second with low bitrates. This trick gives you miraculous escape from this issue.
2. USING AN OVERLAY IS THE KEY
Wondering what to do with the low-quality video because this is the only thing that you have got in your hand? Or, does its high quality is your point of concern? Whichever it is, adding an overlay to your video disguises the quality and works like a charm.
3. SHORTER LENGTH VIDEO IS ALWAYS THE BETTER
Users visit your website for seeking your product or service and not for watching your background video. So, cutting it to a shorter version say 30-40 seconds will fit the purpose. Just add a loop that works flawlessly. It makes you ready to serve your clients with an awesome video that silently plays back in the background while your customers go through your offerings.
4. AVOID EXCESSIVE PANNING
Remember that background video is just supplementary and it shouldn’t steal the actual focus of your business offering. Excessive panning could distract the customers. Make sure your video plays smoothly with no quick cuts. Refrain from the videos with excessive movements for the better user experience.
5. OPTIMIZE VISIBILITY OF TEXT ON VIDEO
Often it happens that the text positioned on the video is not readable. Blame it on the text color but there is a way out. Sometimes the solution is as simple as adding an overlay to enhance the visibility of your text. Alternatively, you could also add a text-shadow to avoid merging the text with the background.
Conclusion
Taking care of these crucial aspects is the key to get better background videos. The background videos can make or break a business. Better use it right to leverage benefits out of this design feature. If you find it difficult to implement this technical feature on your website, better leave it to professionals.
Ask us for getting background video feature and never regret. We are We Do Design, a leading website design firm based out of Australia. Our developers are technically sound who know every bit of implementing great design features like background videos. Let us be a reason for your online success. Call us now.
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