WeChat is a popular social media application used in China and many more communities around the world. It has got close to 980 million users. This app can also be called the ‘Facebook’ version of China. It was launched in 2011 and just in 7 years, it has grown exponentially. This is mainly because of the innovative and exciting features introduced in the app over a period of time.
WeChat is more than a messaging platform for users. Apart from messaging, WeChat enables the user to share a timeline, transfer money, buy movie tickets, order a cab, order food etc. Many organizations have understood the importance of the app and they have now tried to engage customers through it. WeChat has emerged as an innovative marketing platform for the businessmen.
Organizations can effectively promote their product through WeChat marketing. First and foremost step for it is to create a company page. People can follow this page and receive notifications regarding any updates from the company. This works similar to Facebook. This page can be linked to your official website. People can visit the website and get information regarding the products and services. This can be a very effective medium for e-commerce companies. They can drive more traffic to their website and sell the products.
WeChat offers three types of accounts for its customers. They are Subscription account, Service account, and Enterprise account. For internal communication within the organization, the company can choose subscription account. Subscription and Service accounts can be used for promoting business.
When a company opts for subscription account, their messages go into one particular folder of the user. Under this account, the company can send only one message per day. If you want to aggressively promote the product, then you can go for the service account. In service account, the company can send up to 4 messages in a day. The user can view the message as a friend in service account.
As mentioned earlier, WeChat is a Chinese company. So for doing business, it is important to have a Chinese business license. But you can create a WeChat account even without a Chinese business license. One method of opening a WeChat account is by using a third-party business license. Under this method, the company which helps you in opening an account charges a nominal annual fee.
Now for selling the product, you can create a WeChat website. The WeChat website has got all features which are important for an e-commerce website like logging into the account, selecting the product and making payment. One may find it a little bit difficult to create a website using WeChat shopping platform because of the limited features.
The most challenging task of doing marketing through WeChat is creating an engaging content. The users should find the content shared to be useful and interesting for them. Companies are now trying to create attention-grabbing videos so as to engage with the users. Pictures and videos capture immediate attention. Another important content strategy is to share the content during specific time i.e. between 5 to 6 pm in the evening. The content should be crisp and original. Moreover, it should be easy to understand.
Final Verdict: There are various other marketing tactics through which one can do marketing through WeChat but one can start by following the above-mentioned guidelines.
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