Initially, WeChat was introduced as an application that serves as a way to communicate and send messages by Tencent Holdings Unlimited, a Chinese investment holding company. However, this application has been transformed into a multi-purpose platform that is available in 20 languages for main operating systems such as Android, iOS, and macOS.
Currently, WeChat has accumulated an estimated count of about 1 billion active users in a month, and the user number that uses the account daily rise up to 900 million. Out of the 1 billion active users, about 100 million users are located outside China. With these statistics, promoting foreign brands on WeChat is highly attainable.
China Market for Foreign Companies
China is a profitable market offering great business opportunities for a wide range of businesses. It is a massive market that is a potential target for foreign businesses looking for international ventures. Due to the highly-achievable business opportunities in China, a large number of big players have already moved their campaign in the country.
China is a profitable market offering great business opportunities for a wide range of businesses. It is a massive market that is a potential target for foreign businesses looking for international ventures. Due to the highly-achievable business opportunities in China, a large number of big players have already moved their campaign in the country.
Though China can be a great market for business opportunities, it also proves to be a tough nut to crack for the newcomers since the trends are absolutely different. There are times that reading the mood of the market is difficult— like reaching the customers and trying to grow the business. Initially, most newcomers tend to invest a large amount of money in inefficient marketing strategies. As a result, their business doesn’t flourish, and they end up losing a lot of money.
WeChat as a Resolution for Foreign Companies
The use of WeChat for eCommerce has been rising into the mainstream when it comes to potential clients asking how to market their businesses in China. For WeChat International users, the app is indeed a powerful and interesting tool for any business venture. However, the use of WeChat is not something like a ‘magic bullet’. In order to promote a business, a smart and persistent strategic means is required.
The use of WeChat for eCommerce has been rising into the mainstream when it comes to potential clients asking how to market their businesses in China. For WeChat International users, the app is indeed a powerful and interesting tool for any business venture. However, the use of WeChat is not something like a ‘magic bullet’. In order to promote a business, a smart and persistent strategic means is required.
Due to a large number of potential and mobile-oriented customers in China, WeChat global expansion is rising up and spreading like a wildfire. The large possibility for any business to flourish is clear, as there are a huge number of active audiences who are highly immersed particularly in the ‘WeChat Universe.’
WeChat outside China is quickly striking up the marketing society and in eCommerce. With the multiple use and advantage of using WeChat, it is not impossible for newcomers’ businesses to flourish and break into China Market.
WeChat outside China is quickly striking up the marketing society and in eCommerce. With the multiple use and advantage of using WeChat, it is not impossible for newcomers’ businesses to flourish and break into China Market.
The Advantages of using WeChat
WeChat is the main social media tool in China with the following amazing facts:
WeChat is the main social media tool in China with the following amazing facts:
- The news from WeChat surpassed both the news from website and TV.
- About 61% of users open the app for more than 10 times daily.
- About 61.4% of users look over ‘moments’, a feature of WeChat that is similar to a timeline, as they open their WeChat accounts.
- About 70% of WeChat users pay out more than 100 RMB on WeChat on a monthly basis.
- More than 50% of users use up 90 minutes of their time daily on WeChat.
- About 30% of official account holders attempted to offer their products and services using the WeChat stores.
Why Major Foreign Brands Increasingly Use WeChat?
Aside from the advantages of using WeChat, the app offers a wide range of reasons for foreign brands to market their products and services in their stores. Comparing from other apps that offer the same function as WeChat, this app has more advantages to boot:
Aside from the advantages of using WeChat, the app offers a wide range of reasons for foreign brands to market their products and services in their stores. Comparing from other apps that offer the same function as WeChat, this app has more advantages to boot:
WeChat marketing is less expensive.
WeChat is a free platform that can be readily used by anyone. Compared to other marketing strategies for promoting a service or brand, WeChat is cheap. It doesn’t need manpower to do the advertising, and this fact alone makes WeChat practical to use.
WeChat is a free platform that can be readily used by anyone. Compared to other marketing strategies for promoting a service or brand, WeChat is cheap. It doesn’t need manpower to do the advertising, and this fact alone makes WeChat practical to use.
WeChat enables brands to have a good understanding of their subscribers.
Using WeChat, businesses can actually view their potential customers as they will follow the official account of the business if they see that the services and products offered are something that fits their taste. It is also possible to classify the subscribers by age, religion, hobby, and others, thus making products/services promotion easier.
Using WeChat, businesses can actually view their potential customers as they will follow the official account of the business if they see that the services and products offered are something that fits their taste. It is also possible to classify the subscribers by age, religion, hobby, and others, thus making products/services promotion easier.
WeChat has become a lifestyle app in China, and it connects with high-quality users.
With the statistics of the users of WeChat daily in China, there is no doubt that WeChat actually connects with high-quality users that can also be a potential client to the stores.
With the statistics of the users of WeChat daily in China, there is no doubt that WeChat actually connects with high-quality users that can also be a potential client to the stores.
WeChat is a great substitute when overseas websites are banned in China.
When other platforms and websites are not usable in China, WeChat is an excellent substitute. It never goes down and can help business to enter China market with ease.
When other platforms and websites are not usable in China, WeChat is an excellent substitute. It never goes down and can help business to enter China market with ease.
WeChat ensures effective information delivery
As more and more subscribers follow a business’s account, information delivery will never get missed. WeChat makes sure that the business and the customers will get in touch.
As more and more subscribers follow a business’s account, information delivery will never get missed. WeChat makes sure that the business and the customers will get in touch.
Should I use WeChat?
With the number of advantages of using WeChat, it is the most comfortable app to use for both foreign and local companies. As WeChat is a multi-purpose tool that offers a wide range of uses, this app is highly recommended to use, even outside of China.
With the number of advantages of using WeChat, it is the most comfortable app to use for both foreign and local companies. As WeChat is a multi-purpose tool that offers a wide range of uses, this app is highly recommended to use, even outside of China.
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