Omipay emerged as one of the top financial platforms in Australia with their innovative fintech model. Omipay is known for its integration of major payment service providers such as Paypal, Alipay, Wechat Pay, Visa, and Mastercard under one payment network.
Founded by Chinese business group Rong Qiao Financial Group, Omipay offers easy payment solutions for both consumers and merchants who buy and sell on the internet. Today, Omipay is accepted by 1,000+ merchants in Australia and covers 6 cities, namely Sydney, Adelaide, Perth, Brisbane, Melbourne, and Gold Coast.
Omipay Solutions Provided for Merchants and Customers
While Omipay provides a whole range of Omipay solutions for eCommerce in general, its main service is convenient payment. Omipay is a payment hub that makes use of innovative QR code technology to make payments on various payment platforms. As mentioned above, Omipay supports almost all major payment methods.
So when you shop for products in any of the 1,000+ supported merchants in Australia, you can use Omipay to pay for your goods and services.
As Wechat is one of the major partners of Omipay, Omipay also supports payments made in Wechat Mall. For those not familiar with Wechat Mall, it is a marketplace on the Wechat platform where buyers can buy a range of goods with Omipay as the preferred payment method. Other than that, Omipay also supports Cloud Coupon and Alipay’s Discover Platform.
Omipay Advertising Solutions for Merchants
The meat of Omipay’s merchant solutions lies in the advertising and marketing solutions. Whenever a user buys a product via Wechat and completes payment, he or she will be exposed to advertisements of products and services. These ads include promotional product ads, prizes, discounts, etc.
Of course, it’s already a given that ads will also appear before a sale is made in order to entice customers to buy. With more ads presented even after a sale, it’s possible for the platform to upsell other products or promote more discounts. That way, the pre-sales and after-sales ads can both add value to the customers.
Another aspect of Omipay advertising solutions includes micro-payment and electronic memberships. Micro-payments are very small online payments that are used for buying low-value products. By allowing easy access to micro-payments via Wechat mini-apps and electronic membership platforms, consumers can enjoy convenience and transparency with transactions.
Finally, brands can enjoy generating more ads through the Omipay marketing platform with an integrated marketing system. This system also ties up with Wechat and games for further featuring of ads.
Payment Plus Benefits
A big part of Omipay marketing solutions includes Payment Plus. Payment Plus is extremely advantageous because you can assure that 95% of the platform users will check it once they place an order. This happens to be the most effective time to reach consumers.
Another great thing about Payment Plus is that it is sure to reach out to the active users of both Wechat and Alipay. Just imagine, Alipay has more than 300 million users and Wechat with more than 800 million users. If Payment Plus can tap those millions with effective ads, the exposure of brands io the platform will skyrocket.
Effective Conversion Rates
All these features and benefits simply lead to higher conversion rates. Omipay’s platform allows full and optimized boosting of advertisements which eventually leads to increased product sales. Other than just sales and increased figures, Omipay’s platform also offers complete UX. This brings in not only newly converted customers but loyal ones as well.
The best part is that everything is done online. As mobile and internet eCommerce is the big thing of this age, it pays to have an effective digitization strategy. This platform is a great part of your online strategy, helping you gain a lot of traction for your brand.
Conclusion
While Omipay is more known as a payment platform that makes transactions more convenient for buyers and sellers, it has also integrated many other features that can totally enhance a buyer’s experience and a seller’s marketing strategy. Through these various advertising solutions, Omipay has made itself into a very valuable platform for those doing eCommerce.
Plus, Omipay is also tied with Wechat and Alipay, the two biggest payment giants in China. If you’re on Omipay, then you can target a goldmine of Chinese consumers as well.
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