Apple and Wechat Agreeing to Restore ‘tipping’ Feature

Apple and Wechat are bringing the tipping function back after reaching a deal on sharing

How Do Wechat Mini-programs Boast KOL Sales Campaigns?
Wechat offers wechat mini-programs in its exosystem which can help the users in generating more sales for their businesses. Wechat mini-programs can help in setting up a Wechat store or a Wechat shop.

Is There a New Player Challenging Wechat’s Mini Programs?

FastApps venture is looking to challenge the status of wechat mini programs in future

How Does Wechat Marketing Work?

Wechat marketing is becoming increasingly necessary in china and wechat marketing through wechat website and content creation is highly useful. 

IS YOUR WEBSITE LOADING SLOWLY IN CHINA? – READ TO KNOW THE REASONS

In today’s time, a website is one of the most important aspects of any business. It doesn’t matter if your work, job or business is related to IT industry or not. A website will serve you in one or another way. One of the major issues which website owners face is the slow website loading. In China, it is a very crucial issue. The trillion dollar market in China is ruthless and rejects anything that does not have good face value. A slower site in China can destroy your business in no time.

There are many reasons which may cause the delay in loading time for the websites in China. In this article, we will discuss some of the major issues which you can resolve the loading time of your website.

THE POORLY CODED WEBSITE

The website development industry is fluid and every year the technology used in the creation of the websites is getting more advanced. It is very important for the developer to use a code which complies with the latest norms of the designing as well as the coding. If the website is poorly coded, it may cause a delay in the loading time.

Using a well managed Content Management System (CMS) is one of the best and most popular ways to maintain a website. A CMS is basically a backend admin panel that allows you make changes in the website like adding or removing content with ease. Most of the CMS that are available in the market are highly user-friendly and mostly does not need any knowledge of the coding language.

In the last few years, WordPress has become one of the most popular CMS and proved itself much more than just blogging software. However, most of the users fail to understand the fact that not all themes are made for customization and in order to ensure that the website design suits the requirement, they may need a custom theme.

QUALITY AND LOCATION OF THE HOSTING COMPANY

The second most important aspect of the website is the location of the server and the quality of the service provider. You may have a very good design, best-coded backend and still have a slow loading website. The reason behind this delayed loading time can be the location of the server as well as the quality of the machine on which your website is hosted.

First of all, let’s talk about the location of the server. If your clients are mainly from mainland China, you should try to host your website as close to China as possible. Hosting a website in China can be a hectic task as you have to go through a lot of paperwork. Your business should be a registered entity in China along with many other requirements. Thus, you can choose to host the website in Hong Kong China, Singapore, Korea or Japan as per your choice.

Secondly, the quality of the server machine also matters a lot. You should choose a web server which has comparatively less number of websites hosted on a single machine or should choose a good cloud-based server. If you are expecting higher amount of traffic on your website, prefer to go for a VPN (virtual private network) or a fully managed server.

Image by Artmonkey / Freepik

NON-OPTIMIZED CONTENT MAJORLY PHOTOS AND VIDEOS

There are a lot of websites which do not bother to optimize the photos and videos on their pages. You have to remember that a 500 KB to 5 MB photo will always take more time to load in comparison to a photograph at 50-100 KB that too optimized for the web. There is an option in photoshop known as “Save for web” which you should use to ensure it is optimized properly. Same goes for the video. If you are using a video background or have uploaded a video on your own server, make sure it is optimized for faster loading.

USAGE OF SERVICES BLOCKED IN CHINA

The Great Chinese Firewall is one of the main reasons behind slower or non-responding websites. There are a lot of services which are blocked in China like Google, Facebook, Instagram and many others. If you are using any code or API from these websites or even using Google Fonts on your website, the firewall will not allow it to load. WordPress based website developers have to disable Google Fonts from the admin panel to ensure that only the locally available fonts are used by the websites.

Also, DNS or Domain Name Servers play a major role in this situation. The DNS acts as a bridge between your domain name and the hosted content over the server by using an IP. If you have bought the domain from a service provider outside China, there is a chance that it may reduce the speed of the website as every time a request has been made for your website from China, the DNS will be called from an outside source which has to go through a series of firewalls.

CONCLUSION

There are a number of factors that work in to speed up or slow down the website. You need to keep every single aspect of your website in mind to ensure that the website loads quickly while remaining attractive to the user.

HOW DO WECHAT MINI-PROGRAMS BOAST KOL SALES CAMPAIGNS?

In the time we live in, it is very important for the brands to promote their products and services not only via mainstream advertising but also via social media personalities who have a large number of following. Such influential accounts are called Key Opinion Leaders or KOLs. These are powerful influencers who use their voice to promote products and services across social media platforms like WeChat. While Weibo only allows 140 characters to be posted in one post, WeChat allows these KOLs to post fully fledged posts with all the required details about the products or the services making it a comprehensive post. WeChat KOL is indeed a good choice for the companies and brands to promote their products and services.

How do they fare on WeChat?

You might be wondering about WeChat KOL marketing cost. Well, the system by which KOLs are paid is pretty tricky over the WeChat. Unlike other social media platforms which are available across the world, WeChat provides a comprehensive advertisement system for the companies to use. Generally, any company that has the base in China can spend ¥50,000 RMB in WeChat advertising while the companies with a base in abroad are allowed to spend ¥10,000 RMB. The cost of the advertising entirely depends on the location on which the companies want their ads to publish and that can vary from ¥50 RMB to ¥180 RMB. By taking other options in an account like demographics etc, the cost can vary dramatically.

Type of WeChat accounts

When we talk about KOLs, we also need to understand the importance of the type of accounts these influencers are holding. There are mainly two types of accounts that WeChat is offering right now. These type of accounts are Subscription and Service accounts. If you are looking to advertise on WeChat via KOLs, you should know the difference. First of all, subscription accounts have less visibility but they can do one post a day. On the other hand, the service accounts have high visibility but they can only do four posts in a month.

Secondly, when we talk about subscription accounts, though they have lesser visibility, the reach is much higher as they are constantly interacting with the followers with new posts which is not possible with a service account. Service accounts are best fitted for the companies and brands and not for the general public or KOLs.

Different type of campaigns done by KOLs

There are four major types of campaigns done by KOLs on WeChat. The companies choose the type of campaigns according to their requirements and budget.

Advertorials and product placements: This is the most common type of campaign run by the KOLs over WeChat. The KOLs write the post or the article in their usual way while emphasizing on the product or the service in the post. Say, if they post about “Top 5 phones for 2018” they will write a general article while praising the particular model of the phone more to make sure it steals the limelight in the article.

Product Reviews: This is the easiest way to promote any product for the company. The companies choose specific KOLs to review their products and post an article or a video about it. These product reviews are used by all type of companies like electronics, makeup, healthcare and many others.

Interactive campaigns by KOLs: In such campaigns, the KOLs post an article or a post to engage with the followers and ask them to post photos or videos in the replies. In the majority of the cases, the randomly chosen user(s) from the replies get rewards as well to make sure there is a maximum interaction between the KOL and the followers.

Sponsored Articles: In such campaigns, the KOLs provide a direct sale link for the followers from where they can buy the product or the services after only a few clicks. Such campaigns are more direct and make it easier for the followers as well to understand that it is a paid post.

Direct Sales Generation from WeChat Mini Programs

While KOLs are making it easier for the companies to promote their services and products over WeChat, the platform has also made it easier for the companies to interact directly with the customers. The WeChat mini-programs are apps which can be run within WeChat without any need for additional installation. These apps or mini-programs are revolutionizing the market in China as it provides easier ways for the customers to buy products and services.

All major Chinese, as well as international brands that are active in China, have these programs so that customers do not have to shift to another app to buy the products or services. For example, the KFC mini program allows you to buy food within WeChat and you do not need to install the basic app for the company to do so. The programs work perfectly as e-commerce stores and also provide QR codes to complete the purchase.

Minting the benefits of the mini-programs, many KOLs have launched their own mini-programs to increase direct sales. Such mini-programs provide information about a variety of products to the followers and let them make a purchase from within the app.

Examples of WeChat mini program KOL driven high sales

Though it seems unrealistic to a few, launching own mini program has made it much easier and beneficiary for the KOLs to generate sales. Some of the most famous KOLs with mini-programs are:

Shiliu Po: One of the most famous fashions KOL in WeChat, Shiliu Po had recently launched a mini program. Within the first hour, the mini-program got over 100,000 page views.

YuXiaoGe: Yet another famous KOL who launched a mini-program but here the concept was different. Instead of launching only one program, the KOL emphasized on multiple KOL for different purposes and it made it much easier for the KOL to not only provide specific information and sale links to the followers but also to track the sales.

Conclusion

When you are trying to establish your base in China or want to promote the already established business in China over the internet, there is no better way to do it other than WeChat KOL promotions. The penetration that WeChat can provide to your brand is unmatchable via any other platform. KOLs make it much easier for the brands to reach out millions of people at a very affordable price and that too only in a few clicks.

WECHAT PAY REVIEW: CUSTOMER REACH AND USAGE

It started to be a simple chat application a few years back, now WeChat (or commonly known as Weixin in Chinese) has grown as a leading platform in the market that connects a significant number of businesses to customers and customers to services across the globe.

The Chinese mobile payment market has prospered very fast, and WeChat is now being considered as a one-stop social messaging platform. Tencent, the owner of the booming social messaging application, developed a mobile payment service called WeChat Pay. Since its commencement in the market last 2013, there are exceeding 300 million users who connected their credit card details to their respective WeChat accounts and have started to enjoy the perks.

Instant Electronic Wallet

As payment has been integrated into the social messaging platform, users can now easily pay their bills through their mobile phones ranging from QR Code Payments, In-App Web-Based Payments, Quick Pay, and even Native In-App Payments. Customers are given the options per payment situation.

This eventually led to the merging of QQ Wallet and WeChat Pay, which made the duo rank second on the list of payment systems in China.

All-in-one Payment Method

What is good about WeChat Pay is the application being user-friendly and easy to use that adds up to a great user experience for shoppers, especially when doing money transfers. It is simple that a user does not need to be directed to external websites just to complete the process.

More than the ease of process, the booming payment app has also a number of promotional discounts and incentives to its customers.

Acceptance of the Chinese Market

Though Alipay is the current number 1 payment system in China (owned by Ant Financial Services Group), WeChat pay is proud to express that with its almost five years of existence in the market, it has managed to achieve at least 33% of the Chinese market.
Indeed, WeChat is advancing the game and is catching up with its close rival, Alipay with at least 39% users.

WeChat Pay Core Functions

WeChat Pay’s core function is to aid users when doing bill payments, money transfers, eCommerce payments, ticket purchases, hotel bookings, product purchases, investment and funds management, and many others. Additionally, consumers can receive discount vouchers from sellers, which they can use and utilize to make the most out of their shopping experience.
The app is available in more than 20 countries like China, India, Japan, Indonesia, Australia, Singapore, Malaysia, Italy, UK, and the like.

WeChat Pay and Its Benefits

A growing number of Chinese people are traveling outside the country, more and more Chinese buyers purchase items overseas, as well as ease of conversion of foreign currencies to the Chinese yuan — through WeChat Pay, the user can do all of the aforementioned with just a few clicks away.

More than that, WeChat Pay supports major currencies worldwide such as the British Pound, Hong Kong Dollar, US dollar, Japan Yen, Canadian Dollar, Australian Dollar, New Zealand Dollar, South Korean Won, and the Euro.

Now there is nothing to worry about unsupported currencies since the payment can be made through US dollar.

The App Closes the Gap

The one-stop app has made messaging, voice calls, and online shopping possible. It also opened the way for users of all ages. Moreover, WeChat Pay can also be used as a payment preference in physical stores.

Furthermore, the app closes the gap between sellers and buyers. It makes the process smooth and simple. This results in brands seeing the importance of adopting the payment app as a significant part of their business, especially in marketing and customer engagement.

Conclusion
WeChat is into making the life of social media users comfortable and uncomplicated. With the many advancements in the field of technology, businesses are being transformed in a way that they can make the most out of the present market opportunities presented before them. Developments need not be a big-time one, but rather small developments that aid people in their day-to-day lives are what really matters.
In the end, the user experience would greatly matter. Consumers and sellers should remain to be prioritized in order to come up with improvements that would really be meaningful and beneficial to everyone.

WECHAT MINI PROGRAMS CONNECTS BUSINESSES TO WHOLE NEW WORLD OF CHINA ECOMMERCE

With Wechat sweeping the local Chinese market by storm, Tencent’s giant app is no longer just a regular communication and messaging app— it is now a lifestyle app. With Wechat, you can send instant messages to friends, send payments, and even download apps with the new Mini Programs platform.

In fact, 2017 statistics show that the app already has almost about 1 billion followers. Specifically, Mini Program users have already reached 170 million daily users with 50 percent of them being male and the other 50 percent being female. We can also see that the social class of the users is also very diverse with 30 percent coming from tier 1, 20 percent from tier 2, 19 percent from tier 3, and the rest from tier 4 and below.

Mini Programs
Ever since Mini Programs hit the market, they became a phenomenon in the local Chinese market, possibly serving as a replacement for regular apps.

For those who aren’t familiar with Mini Programs, they’re basically just apps that are found on the Wechat platform. You access Mini Programs through the Wechat Mini Program store and use them on the spot. What makes them amazing is that they can be used without having to be installed on your device. This allows you to have a low memory and convenient alternative to the regular apps that you usually find in Google Play.

eCommerce Using Mini Programs
Aside from being extremely convenient for app users, it is also now seen to be a leveraging platform for eCommerce. You see, Wechat in itself already has an extremely big network of users. Introducing Mini Programs into the equation allows entrepreneurs to tap into that big network to sell their products and services.

As Wechat continues to further promote the use of Mini Programs, more and more businesses are setting up their own Wechat shop using the platform. The great thing about opening up a Wechat store using the Mini Programs platform is that you can use the social functions of the Wechat app itself to further market your wares.

For example, many stores have already been using the group chat feature to host group buying promotions and other cool deals. This also allows sellers to get up close and personal with their customers— something that buyers really love. This harmonious mix of social engagement and shopping experience creates the perfect buying atmosphere for local customers who use Wechat.

All of these coupled with Wechat’s digital wallet Wechat Pay and the customers have the complete e-shopping experience. In fact, the complete Wechat platform may even be a threat to eCommerce giant Alibaba once the Mini Programs platform reaches its full potential.

KOL And Sales Generation
While KOL brands in China have gained huge success due to their very niche method of marketing, Wechat’s KOL market struggled against other giants such as Weibo and Alibaba. However, the introduction of the Mini Programs proved very beneficial to Wechat’s KOL sales campaigns.

The cool thing about the Mini Programs platform is that the brands themselves create the experience for the customers. The platform is only there to serve as the base where the stores can get the customers. This is pretty different from what other eCommerce platforms such as Alibaba have to offer.

For instance, with Alibaba, sellers don’t really have control over the User Experience of the store. They just provide the merchandise and Alibaba will promote. With Mini Programs, brands can literally have their own online stores and control their own UX much like how brands would do when they create regular apps. This in itself already revolutionizes the KOL sales campaigns of Wechat.

Conclusion

With the Mini Programs platform becoming more and more popular, we can expect the number of total users to skyrocket. When shopping will become an even more fun experience in Wechat, a big chunk of the online shoppers will flock to Wechat Mini Programs. This will be good for both the buyers and the sellers alike.

In fact, Wechat shopping, as we like to call it, may even revolutionize Chinese eCommerce as a whole. With the combination of Wechat’s big network and awesome social functions, plus the wonderful user experience that Mini Programs can give, we can expect Wechat to soar in the coming years.

Want to know more about Wechat Mini Programs Designs and Development services? Get in touch!

PEOPLE ARE MAKING MILLIONS FROM TENCENT’S WECHAT: HOW CAN YOU FIND YOUR PLACE?

According to some studies and statistics, WeChat has become one of the largest standalone apps for mobile phones around the world. With the growing popularity of this multi-purpose platform, there is no doubt that there is an underlying opportunity for it.

Initially launched in 2011, it has gathered a lot of attention not just to the Chinese community, but as well as to the international users, and their population is continuing to grow. The door of opportunities was opened to businesses, media outlets, organizations, and other individuals through this platform. To other professionals, they considered this platform as a place to earn millions of dollars for just a year. The total scale of the media business in WeChat is enormous.

Indeed, the emergence of WeChat app is an eminent and essential platform in this digital age.
With all this bustle, it is the perfect time for you to create a WeChat account and learn How to earn money on WeChat.

WeChat Platform and Its Opportunities

Apparently, what was then originally intended as a counterpart or an approximate to the WhatsApp software application has become a multi-purpose app. WeChat, a platform owned by a Chinese multinational conglomerate, allows the user to pay bills, hail cars, order food, and other payment transaction options. Other than that, additional features are also available which would range from entertainment to information purposes. This includes the messaging system, photo sharing, article reading via public accounts, mobile game rank updates, etc.

In the most recent reported data, WeChat is comprised of 963 million active users, almost closing into a one-billion digits. This significant increase from its previous year shows that the app presents an impact to the International community.

With its wide possibilities and opportunities, many want to learn to monetize WeChat marketing.

How to earn money on Wechat?
The presence of KOL has emerged as a new method of marketing in the modern age. The term, KOL, stands for Key Opinion Leaders. This refers to WeChat accounts that are influential and distinguished in their particular niche. These people promote a certain brand that corresponds to their field of interest in the exchange of monetary compensation. This, of course, is just one way to Earn Money on WeChat among many. Promoting a business through WeChat KOL is agreeable since they already have existing followers and have been considered as a trusted source of advice and knowledge.

Monetization in WeChat Marketing
Another form of marketing available is through the WeChat content or In-app public blogs. Content marketing has always been vital. Since it involves a strategic approach concentrating on the creation and distribution of relevant contents, it usually is effective in attracting and retaining a defined audience, which in turns, drive profits. WeChat in-app public blogs is a form of content marketing.

Basically, WeChat has three types of platform accounts. Content creation belongs to the subscription account, otherwise known as the official account. This allows a blogging function wherein one can write and share their blog content to a broad spectrum of WeChat subscribers. WeChat initially has tip functions wherein one can avail the subscription for free. However, it was later disabled due to compliance with App Store Rules. Thus, to subscribe and avail the platform’s latest and extra features, you will need to make an in-app purchase. Since tips were put out of action, WeChat allows an in-app purchase in a 30% cut.

If you can learn how to earn money with KOL marketing, you can certainly monetize from it. Basic essentials that a Key Opinion Leader should establish include rules, personality, target audience, influence, and relationships.

Apart from KOL marketing, blog content as a means of advertising can also deliver monetization. WeChat started working with the local search engine recently with the aim to allow search services to all public account content. This move suggests that WeChat consider this content as an advertising revenue.

About WeChat Mini-Programs
Since using the WeChat subscription accounts in sending notifications and articles have limitations like its inadequacy to allow the placement of hyperlinks, KOL and other WeChat promoters can use mini-programs instead. WeChat mini-programs have solved the problem of fully converting the content on subscription accounts to a complete eCommerce platform. To simply put it, WeChat KOL considered these mini-programs as more dynamic in navigation when it comes to eCommerce and another form of content.

In relation to that, we are offering WeChat mini-program design services for your In-app public blogs and content. Get in touch now!

Ending note
With the right utilization and knowledge of the platform, it would not be hard to Earn Money on WeChat through marketing and advertising. WeChat already provides tools that you can use as a means of exchange in earning a good sum. In the end, it would be up to you to best utilize this monetization option.

RESPONSIVE WEBSITES VS. MOBILE APPS, WHAT IS THE DIFFERENCE?

When we look at mobile apps and responsive websites with the slider features, we usually think they’re the same thing. However similar they seem to be, they are actually quite different. Both of them have their own features and purpose, depending on the specific use they are required for.

To help you understand the difference between a mobile app and mobile website, we’ll be taking a closer look at the key features of each and their respective pros and cons.

RESPONSIVE WEBSITES VS MOBILE APPS

What is a Responsive Website?

A responsive website is a very minimalistic and simple website that showcases minimal functions so that it can easily adapt to the screen size of any device, which is why it fits perfectly on mobile devices. So, when we say responsive web design, we are referring to a design that responds accordingly to the device that it is being used on with regard to size and look.

A responsive website often makes use of big layouts and versatile grids. It also makes heavy use of simple CSS media functions. Responsive websites usually use slider functions and interactive features to make it easier for the user to navigate.

Key Features and benefits of Responsive Websites

• Instantly available– As long as you type the URL on your mobile browser, you can access the mobile website.
• Compatible across devices– You don’t need specific requirements to access a mobile website since you just input the URL in a browser.
• Can be updated instantly– Unlike apps, you don’t need to keep on updating the site.
• Can be found easily– You don’t need to search for it in an app store.
• Broader Reach– Brands can reach broader audiences since mobile websites aren’t hard to access.
• Less time and cost of making– Brands don’t have to spend so much in creating a responsive website.

Cons:

• Limited Functionality- It won’t be able to contain all the functions an app does.
• Not so fast- The responsive website still heavily uses bandwidth and may lag a bit.
• The interface is not so good- The interface of an app is still better than that of a responsive website.

What is a Mobile App?

Mobile apps are computer applications that are designed specifically for mobile phones. A mobile app is generally smaller in memory size as compared to a mobile website and sports more functions and information. A mobile app is also specific to one OS. Different mobile apps have to be created to run in two different OS’s (ex. Android and iOS)

What makes a mobile app different is its functionalities. As compared to desktop apps, mobile apps only scroll up and down. Mobile apps are also optimized to give good readability and aesthetic appeal as compared to desktop apps. Finally, mobile apps are built to be more interactive so that users will get hooked on using mobile apps.

Key Features and benefits of Mobile Apps

• Regular Usage and personalization– Apps can be used anytime you want since they are installed on your phone. Also, some apps can be personalized with your own customizations and information, unlike mobile websites.
• Offline Usage– Unlike a responsive website, some apps may be used offline. However, some functions may only be accessed with an internet connection.
• More functionalities– In an app, you get to have the complete functions that a responsive website doesn’t include.
• Ability to connect with other apps and functions in Mobile– Through Wifi or Bluetooth, you can connect with other apps to share pictures, videos, etc.
• Speed– Apps have a better loading speed as compared to mobile websites.
• Brand Recognition– For brands, apps give better brand recognition since people can frequently see a visual representation of your brand on their smartphone.
• Better Interface– Apps are designed to have better interfaces than their mobile website counterparts.
• More Opportunities for Purchases– Brands have the opportunity to make more money through apps because of in-app purchases. Usually, customers won’t mind making in-app purchases as compared to purchasing from a mobile website.

Cons:

• More time and money required– Brands who want to make an app will need more effort from a development team, as well as more budget.
• Requires Maintenance– App creators will also need to maintain the app regularly to keep it working properly.
• Takes up space– For users, downloading an app means taking up more space on the phone.
• More Updates– Users have to constantly update the app to get all the new features and functionalities.

Conclusion

Mobile website and mobile app are different in their own fields of functionality but both serve their own specific purpose. None can replace the other. So, if you’re a brand, how do you choose between Web vs Mobile App Development? First, define the purpose of creating an app or mobile website. After that, look at the pros and cons of each to see which one best suits your purpose. Or if you can, make both so that you can give your followers an overall good experience.

THE NEXT BIG MOVE OF WECHAT MINI PROGRAM

The Wechat Public Account Official issued a statement yesterday mentioning that you can now directly open mobile applications that are shared within your Wechat mini-programs. At the same time, the developer can now have the freedom to customize the menu bar out of the mini-program.

This signifies the user traffic is no longer constraint within What’s mini-programs, it flows as well to other apps.

This big move of Wechat mini-programs and Wechat public account officials come as a negation to the originally held idea that mini-programs were a product innovated by Wechat to subvert the app ecosystem. Since you are not required to download and install, neither does it account for memory usage, users can just search the mini-programs name and you are now free to use it anytime, anywhere. Most of all, no excessive selling methods are used to bombard the users. Judging from the current openness and acceptance as a whole, mini-programs has the potential to surpass apps. Not only are they unswayed by your device version, they perform equally well across different platforms, be it IOS or Android, solving version adaption errors as well as improve its circulation.

However, certain people think that this move is a compromise for mini-programs because mini-programs are essentially an enhanced version of H5. They can’t compete with the performance of native apps, especially if it involves large, complex usage. So mini-programs are defined as simple tools and it’s not a surprise that in the end, it still crosses over to native apps for a better end-user experience.

The new development in the Wechat mini program ecosystem shows that the mini-programs are looking to stay in harmony with the app ecosystem and in fact increase the app user experience by bringing them together through their use from within the mini-programs.

As for after the diversion to the app, it is still unknown whether it can return to the mini-program.

However, with its interconnectivity, there is an imaginary space left ajar where possibly, one can jump between apps. As mentioned earlier, some startups with Deeplink technology are currently working on bridging mini-programs with apps. A link only to B, and B only to C. With that in mind, if you insist on bridging A to C then the n(n-1)／2 formula is required. Of course, if future apps were each to be connected to a mini program, the mini-program becomes the sole exchange middle ground and presumably increases interconnectivity.

3 REASONS WHY MOBILE-FRIENDLY WEBSITES ARE A LIFELINE FOR YOUR BUSINESS

In today’s fast-paced world, users are going mobile at a lightning pace that you could ever imagine. A majority of them like to do transactions via mobile on the way. After all, who has time to sit and switch-on his desktop to access products and services online? The internet world is shrinking into a device called Smartphone. With more than 80 percent of internet users going mobile, it makes a sense to count your business presence there.

Not optimizing your business website for mobile-friendly means losing a whopping amount of profits into the hands of your competitors. Is that hit worth taking a blow? Not actually, better ensure that your website design is mobile-friendly to reap profits as a reward. Here’s why mobile-friendly websites are a lifeline for your business:

1. A MOBILE-FRIENDLY WEBSITE GETS A LOT OF TRAFFIC

Interestingly, more than a quarter of web searches are being conducted every day on mobiles. With so many eyeballs peeping into websites on their tiny mobile screens, having a mobile-friendly website is a must and the best thing you should do.Internet users keep themselves engaged in almost every activity of the day, be it during a commute or watching TV. That means immense traffic all the time on websites through Smartphones, but only the one with a mobile-friendly website design will reap the most benefits.

2. MOBILE USERS CONVERT BETTER

Mobile users are always desperate to get a quick access to information about the product or service. Unlike users at the desktops, they are the quality leads that convert in a flash of seconds. Additionally, stats reveal that mobile users spend more money per purchase than their desktop counterparts. This is an icing on the cake. With effective CTAs, chances are that the traffic on your mobile-friendly website will get converted at a better rate than desktop sites. All you have to do is to make your website mobile-friendly and bagging a sale would become an easier stuff for you.

3. A MOBILE FRIENDLY WEBSITE GETS REWARDED WITH LOW BOUNCE RATES

Those people, who land onto your mobile-friendly website through organic or non-organic way, often tend to browse your website using desktops in the near future. A majority of users landing there from desktops will come with enough time to spend on your website because of your last-positive interaction on mobiles. This also means that they will spend ample time learning more about your product/service. It will keep your website’s bounce rate to a minimum. Google will perceive your mobile-friendly website as an authority website because users are spending more time on your website.

CONCLUSION

Mobile-friendly websites come with a good fortune and high ROIs cookies that you always want to have a bite of. Better optimize your website design or make it responsive to improve user experience while they visit your site on small screens. Still, there are millions of websites which are running with desktop versions on mobile screens. They often run out of profits, so you might not be interested to follow their leaps. Go mobile for your business today and see meeting with your prospects faster than ever. You will appreciate the experience just like others doing in the industry. So, what are you waiting for? Go mobile and have a taste of success.