Apple and Wechat Agreeing to Restore ‘tipping’ Feature

Apple and Wechat are bringing the tipping function back after reaching a deal on sharing

How Do Wechat Mini-programs Boast KOL Sales Campaigns?
Wechat offers wechat mini-programs in its exosystem which can help the users in generating more sales for their businesses. Wechat mini-programs can help in setting up a Wechat store or a Wechat shop.

Is There a New Player Challenging Wechat’s Mini Programs?

FastApps venture is looking to challenge the status of wechat mini programs in future

The Impact of WeChat Mini Program in Social Ecommerce

Wechat mini-programs are the future of social e-commerce with their gradually increasing popularity and functionality. More and more brands are now creating wechat mini-programs, in order to tape into the Chinese market to grow their sales and revenue. 

How Does Wechat Marketing Work?

Wechat marketing is becoming increasingly necessary in china and wechat marketing through wechat website and content creation is highly useful. 

WeChat Mini Program - Yesterday, Today, and Tomorrow

Wechat mini programs have evolved over the course of time as everyone gave a shot at them but with Wechat, they have matured

Wechat mini-programs are offered in the ecosystem of Wechat. Wechat mini-programs are now linking the apps so that they all can be used smoothly in one place. Linking of apps is next big move for mini-programs

VIDEO BACKGROUND ON WEBSITE – WHO SHOULD CONSIDER AND WHAT CAN BE ADDED?

When you come across a video background on a website for the first time it pops-up a good number of questions in mind. Those beautiful 15-30 seconds videos are good enough to entice you to the website and there is no secret that you may want the same for your website as well. The first question that comes across while watching these websites with video background is that if you should consider it or not and if you should consider that what all can you add? Let’s discuss the objectives and possibilities one by one.

Image by Pixabay

WHO SHOULD CONSIDER?

Frankly speaking, any company or individual who has a product or a service to showcase to the client can use video backgrounds on the website. You can be a photographer, videographer, dress designer, Makeup artist, jeweler, baker, handmade gift seller or anyone from any other field. The basic idea behind using a video in the background especially on the homepage is to give a clearer idea about the products and the services to the visitors.

HOW CAN IT BE USED?

There are two ways by which you can create a video background. The first way is by using smaller clips to clear a video montage of your work which can include products, services, behind the scene videos etc. The second way is by using the still images to create a video slideshow which can showcase the products of the services.

DIFFERENT OPTIONS FOR DIFFERENT NICHE

The niche of every website owner is different. Thus it is very important to understand what can be shown in the background video. We have compiled a few examples below which will give you a better idea of what you can include in such videos.

Image by Free Range

• For photographers: Whether you are a product, fashion, wedding or contemporary photographer, the work is entirely different from the other photographers. In case of weddings and fashion photography, you can showcase your best work in the form of slideshows, or you can also add behind the scene videos where you can show what all goes in the process of creating those photographs. In case of product photography, you can show how you illuminated the product to look better in the photographs and so on.
• For videographers: It is much easier for the videographers to have video backgrounds on their website as they already have a lot of content related to the final product as well as behind the scene videos. You can use a blend of both which will give an idea to the visitor how much work it takes to create those magical videos. Alternatively, you can concentrate only on a montage of final edited video clips.
• Dress designers: The dress designers can showcase the latest products in the form of a ramp show, a fashion show or can produce a video showcasing the work that goes behind creating a piece of elegant dress. You can also make a stop motion animation of the process to make it even more interesting.
• Makeup artists: Makeup artists can showcase before and after images, behind the scenes, and a slideshow of final results.
• Jewelers: Just like the dress designers, the jewelers can either showcase a new range of products or showcase the work that goes behind make different pieces of jewelry.
• Bakers: Bakers have a lot of fascinating products and the process of making these products like biscuits, cakes etc. is also very interesting to watch. You can create a small video which runs through the process of cake making or can simply showcase a slideshow of the products you provide.

THE MINOR GLITCH

There is only one problem with the video background on a website, and that is the loading time. If the video size is big, then it will take some time to buffer which can increase the exit rate on your page. To avoid such situation, you should keep the length of the video between 15 to 30 seconds which is more than enough to give the glimpse of your work to the visitor. You can also keep a smaller video in a loop which will substantially reduce the loading time.

CONCLUSION

In short, any business can come up with an idea of a video background for the services or the products. The only thing you need to keep in mind is that you have to keep the size of the video short so that the loading time of the page with video background can be controlled.

WHY CAN’T FASHION RETAILERS AFFORD TO IGNORE MOBILE?

Today, almost everyone is using a smartphone, probably it is not considered as desire or leisure item anymore but rather as a necessity. The extraordinary boom in the usage of smartphones by people of all age groups and especially young individuals have seized the attention of garments and fashion industry. The major brands have all shifted their focus to getting a share of the ever-increasing e-commerce and m-commerce market. The major benefit of focusing on mobile based marketing strategy is that you can reach a huge number of users.

BENEFITS OF M-COMMERCE

It will be easier for the companies to market their products. More and more opportunities for earning will be opened to a seller in the mobile app. The mobile apps make the experience of purchasing the commodities and fashion items where easy and convenient as anything from garments to fashion items are one click away. In this generation and fast-paced world, people would rather choose to click and buy than go to malls and search for the clothes that they want, as it involves spending of precious time.

FASHION INDUSTRY IS GROWING FASTEST IN M-COMMERCE SCENARIO

For the last 12 months in the year 2017 survey (source from Refinery29), still, one of the most purchased items using the mobile app is all about fashion.70% of the survey’s respondents had bought clothing, shoes, or accessories by means of their phones.

In today’s competition, primarily about business, it is important to be innovative and knows how to integrate planning. The success of the business on mobile app depends on how those plans will be executed. Something must be unique but user-friendly, should be aware of where to improve and what to retain. Lastly, the app must be accessible to all users.

Mobile apps have changed the way how an individual would purchase an item. It gives the consumers a great chance to save more time, instead of visiting malls, with just a click from their smartphones items or products can be purchased and just wait for its arrival through fast delivery services provided these days. This surely gives the users who have not much time in purchasing the items that they desire and at the same time get along with their life.

Mobile Shopping – Not Just a Trend

Survey about the people who prefer buying online using mobile app versus in-store

Smartphones have proved to be an integral part of people’s daily lives and it is no brainer to assume that they will keep their stature for a long time to come. These mobile apps are able to interact with individuals of all ages, meaning, it doesn’t matter what is your age, there will always be a suitable app for you that surely will be patronized. This extraordinary ability of mobile apps shifted the momentum of the fashion industry towards them.

Shopping here and there, Shopping everywhere-anytime of the day

Shopping is made easy for us by technology. It is true that women enjoy going to malls for window shopping, checking of prices about the latest and the hottest trend in terms of fashion, try to put it on check whether it fits them or not. But in time this concept might eventually perish. Fashion apps in all smartphones are very powerful. They contain a lot of features that would encourage and convince each buyer to just browse, click, order, checkout and pay. Buying stuff in the fashion apps allows its buyers to make hassle-free purchasing.

DESIGN MATTERS FOR FASHION APPS

Nowadays, most of the well-known brands cater their products through fashion apps powered by smartphones. In this way, they can market their products faster. It might be also a risk and it takes a lot of effort to make a good fashion app. The app shall not be plain and simple, since it is a fashion app there must be something stunning for the viewers’ eyes. It must be able to please the consumers.

Amazon, a fast-growing app also offers a lot of items, it has been patronized by a lot of consumers. The mobile apps have changed the way how a person can purchase an item. In this generation nothing’s impossible, a buyer will just browse, pick, lock item, put it into a virtual cart, finalize the order then, that’s it! An item can be purchased following few basic steps.

Fashion apps are also now able to give a lot of choices to its consumers on how to conveniently make payments for the orders they place or the goods they purchase. Credit cards, cash on delivery, remittances are just some of the methods of making easy payments. The great thing about mobile purchasing is that when a client is able to love your product these people will patronize buying your products even more.

Clothing/Accessories and Mobile Go Hand in Hand

A survey in the U.S shows that people spend 59% of their online shopping time on their mobile devices (versus on desktop computers), yet mobile shopping only accounts for 15% of sales, with 85% of sales taking place on desktop computers. In 2020, mobile shopping is predicted to account for 45% of all sales made beyond physical stores. It is quite alarming for the physical stores that this scenario might happen. The physical stores must do something about this.
-Alexandra Ilyashov

If you’re still somewhat shy of getting along with the trend, you can certainly consider and try using limited features to initially stimulate the craving of your customers; it doesn’t need to have full-fledged capabilities as you may find in some other apps.

Apps for Entertainment = Apps for Shopping

The simple truth: a way to your customer’s heart is through “What do they desire for?”. A fashion app must be able to entertain and must encourage the customers to admire the product. The user experience of the fashion app should be such that the customers just want to browse all the time which will, in turn, convert them into buying customers as well. There must be a great strategy for a fashion app on how they can hook their clients and make them loyal to your fashion app. Let your customers feel that they can’t help but to check your items, add-on wish list, buy and buy, until it becomes a routine.

Smartphones will continue to replace the traditional phones and the new opportunities will continue to present themselves. What you need to do is make the best use of them.

WHY DO YOU NEED TO GO WITH WORDPRESS OVER SITE BUILDER FOR YOUR WEDDING WEBSITE?

Choosing a website platform is one of the most difficult things especially when you are serious about website making, and you haven’t enough time to check all the platform. Now if you are from wedding industry then people like you asked which platform they should need to choose? Whenever this question is raised two options come to mind first is WordPress and second in site builder. But in both of them which one to choose this is a big question.

Before telling you the best let us make you clear that WordPress is a CMS which stands for Content Management Systems. It is one of the most used CMS in the world. More than 80% websites were made in WordPress.

Now coming to site builders then these are new generation website builders which allow the user to change site design to content everything live. Some of the famous site builders are WIX, Squarespace, Weebly, etc.

Both platforms have their pros and cons, but if you want to make a professional website, then there are tons of things which make you believe why WordPress is better than any site builder. Here we made some comparison which helps you to choose the best.

CUSTOM DOMAIN

Custom domain is one of the biggest sign of professionalism. Ask yourself how would you like to see your domain name. xyz.com or xyz.weebly.com. Obviously, anyone would like to go with xyz.com because it is more professional.

When you go with any site builder, they will give you preferred subdomain. No doubt you can change your subdomain with the customized one but the main problem with such option is you will not get the desired custom name especially if you want to switch after some months as the domain you want is already registered.

In WordPress, you need to have a custom domain at the very early stage. You don’t have to compromise until and unless you want to switch extension (i.e. .com, .online, .wedding, .net, etc.) which is not recommended.

FREEDOM

To run your WordPress site, you need to host your site on any of hosting provider like Bluehost, GoDaddy, Hostgator, etc. If you are not happy with particular hosting service, you can switch to another anytime without any restriction.

If you use site builder, then you will not get such freedom, i.e. if you made your site in Weebly and after some time, you realize that WIX is far much better than in this scenario you can’t switch the site builder. You need to create your website totally from scratch.

CUSTOMIZATION

If you look from above, then you found out that site builders are more customizable and easy, but the real truth is opposite of it. However, WordPress seems bit complicated, but in few days you can master it. WordPress comes with lots of themes and plugins which helps you to make any website then no matter it is a professional wedding site or a full fledged e-commerce site like Amazon.

With site builders, you can create any site too but all come with limitations, and it’s guaranteed. You can’t much expand it. Site builders only allow to play with things which are already given, and on the other hand with WordPress, you can make your dream website quickly with the help of plugin and theme.

SPEED

Making a website is not enough there is something called page load speed which helps to boost your page ranking. You can’t sit down once your site is made. You need to make your site SEO friendly so that it will get highlighted in search engine result.

WordPress comes with a various hosting plan which is responsible for making your site slow and fast. In short, it’s all over you. Now coming to site builders, they seem easy to use, but behind the scenes they are coded complicatedly which make them very heavy. Such site builders are also less SEO friendly. So you need to rely only on promotions.

CONCLUSION

Hope these points help you to decide which is best. If you are still sure not about your site, then we recommend you to go with any site builder as they are free and give you a glimpse how sites work. Now if you are serious about your site then make sure go with WordPress only, don’t worry you will not regret later it’s our promise.

HOW DO WECHAT MINI-PROGRAMS BOAST KOL SALES CAMPAIGNS?

In the time we live in, it is very important for the brands to promote their products and services not only via mainstream advertising but also via social media personalities who have a large number of following. Such influential accounts are called Key Opinion Leaders or KOLs. These are powerful influencers who use their voice to promote products and services across social media platforms like WeChat. While Weibo only allows 140 characters to be posted in one post, WeChat allows these KOLs to post fully fledged posts with all the required details about the products or the services making it a comprehensive post. WeChat KOL is indeed a good choice for the companies and brands to promote their products and services.

How do they fare on WeChat?

You might be wondering about WeChat KOL marketing cost. Well, the system by which KOLs are paid is pretty tricky over the WeChat. Unlike other social media platforms which are available across the world, WeChat provides a comprehensive advertisement system for the companies to use. Generally, any company that has the base in China can spend ¥50,000 RMB in WeChat advertising while the companies with a base in abroad are allowed to spend ¥10,000 RMB. The cost of the advertising entirely depends on the location on which the companies want their ads to publish and that can vary from ¥50 RMB to ¥180 RMB. By taking other options in an account like demographics etc, the cost can vary dramatically.

Type of WeChat accounts

When we talk about KOLs, we also need to understand the importance of the type of accounts these influencers are holding. There are mainly two types of accounts that WeChat is offering right now. These type of accounts are Subscription and Service accounts. If you are looking to advertise on WeChat via KOLs, you should know the difference. First of all, subscription accounts have less visibility but they can do one post a day. On the other hand, the service accounts have high visibility but they can only do four posts in a month.

Secondly, when we talk about subscription accounts, though they have lesser visibility, the reach is much higher as they are constantly interacting with the followers with new posts which is not possible with a service account. Service accounts are best fitted for the companies and brands and not for the general public or KOLs.

Different type of campaigns done by KOLs

There are four major types of campaigns done by KOLs on WeChat. The companies choose the type of campaigns according to their requirements and budget.

Advertorials and product placements: This is the most common type of campaign run by the KOLs over WeChat. The KOLs write the post or the article in their usual way while emphasizing on the product or the service in the post. Say, if they post about “Top 5 phones for 2018” they will write a general article while praising the particular model of the phone more to make sure it steals the limelight in the article.

Product Reviews: This is the easiest way to promote any product for the company. The companies choose specific KOLs to review their products and post an article or a video about it. These product reviews are used by all type of companies like electronics, makeup, healthcare and many others.

Interactive campaigns by KOLs: In such campaigns, the KOLs post an article or a post to engage with the followers and ask them to post photos or videos in the replies. In the majority of the cases, the randomly chosen user(s) from the replies get rewards as well to make sure there is a maximum interaction between the KOL and the followers.

Sponsored Articles: In such campaigns, the KOLs provide a direct sale link for the followers from where they can buy the product or the services after only a few clicks. Such campaigns are more direct and make it easier for the followers as well to understand that it is a paid post.

Direct Sales Generation from WeChat Mini Programs

While KOLs are making it easier for the companies to promote their services and products over WeChat, the platform has also made it easier for the companies to interact directly with the customers. The WeChat mini-programs are apps which can be run within WeChat without any need for additional installation. These apps or mini-programs are revolutionizing the market in China as it provides easier ways for the customers to buy products and services.

All major Chinese, as well as international brands that are active in China, have these programs so that customers do not have to shift to another app to buy the products or services. For example, the KFC mini program allows you to buy food within WeChat and you do not need to install the basic app for the company to do so. The programs work perfectly as e-commerce stores and also provide QR codes to complete the purchase.

Minting the benefits of the mini-programs, many KOLs have launched their own mini-programs to increase direct sales. Such mini-programs provide information about a variety of products to the followers and let them make a purchase from within the app.

Examples of WeChat mini program KOL driven high sales

Though it seems unrealistic to a few, launching own mini program has made it much easier and beneficiary for the KOLs to generate sales. Some of the most famous KOLs with mini-programs are:

Shiliu Po: One of the most famous fashions KOL in WeChat, Shiliu Po had recently launched a mini program. Within the first hour, the mini-program got over 100,000 page views.

YuXiaoGe: Yet another famous KOL who launched a mini-program but here the concept was different. Instead of launching only one program, the KOL emphasized on multiple KOL for different purposes and it made it much easier for the KOL to not only provide specific information and sale links to the followers but also to track the sales.

Conclusion

When you are trying to establish your base in China or want to promote the already established business in China over the internet, there is no better way to do it other than WeChat KOL promotions. The penetration that WeChat can provide to your brand is unmatchable via any other platform. KOLs make it much easier for the brands to reach out millions of people at a very affordable price and that too only in a few clicks.

VIDEO BACKGROUND ON WEBSITE – WHO SHOULD CONSIDER AND WHAT CAN BE ADDED?

When you come across a video background on a website for the first time it pops-up a good number of questions in mind. Those beautiful 15-30 seconds videos are good enough to entice you to the website and there is no secret that you may want the same for your website as well. The first question that comes across while watching these websites with video background is that if you should consider it or not and if you should consider that what all can you add? Let’s discuss the objectives and possibilities one by one.

Image by Pixabay

WHO SHOULD CONSIDER?

Frankly speaking, any company or individual who has a product or a service to showcase to the client can use video backgrounds on the website. You can be a photographer, videographer, dress designer, Makeup artist, jeweler, baker, handmade gift seller or anyone from any other field. The basic idea behind using a video in the background especially on the homepage is to give a clearer idea about the products and the services to the visitors.

HOW CAN IT BE USED?

There are two ways by which you can create a video background. The first way is by using smaller clips to clear a video montage of your work which can include products, services, behind the scene videos etc. The second way is by using the still images to create a video slideshow which can showcase the products of the services.

DIFFERENT OPTIONS FOR DIFFERENT NICHE

The niche of every website owner is different. Thus it is very important to understand what can be shown in the background video. We have compiled a few examples below which will give you a better idea of what you can include in such videos.

Image by Free Range

• For photographers: Whether you are a product, fashion, wedding or contemporary photographer, the work is entirely different from the other photographers. In case of weddings and fashion photography, you can showcase your best work in the form of slideshows, or you can also add behind the scene videos where you can show what all goes in the process of creating those photographs. In case of product photography, you can show how you illuminated the product to look better in the photographs and so on.
• For videographers: It is much easier for the videographers to have video backgrounds on their website as they already have a lot of content related to the final product as well as behind the scene videos. You can use a blend of both which will give an idea to the visitor how much work it takes to create those magical videos. Alternatively, you can concentrate only on a montage of final edited video clips.
• Dress designers: The dress designers can showcase the latest products in the form of a ramp show, a fashion show or can produce a video showcasing the work that goes behind creating a piece of elegant dress. You can also make a stop motion animation of the process to make it even more interesting.
• Makeup artists: Makeup artists can showcase before and after images, behind the scenes, and a slideshow of final results.
• Jewelers: Just like the dress designers, the jewelers can either showcase a new range of products or showcase the work that goes behind make different pieces of jewelry.
• Bakers: Bakers have a lot of fascinating products and the process of making these products like biscuits, cakes etc. is also very interesting to watch. You can create a small video which runs through the process of cake making or can simply showcase a slideshow of the products you provide.

THE MINOR GLITCH

There is only one problem with the video background on a website, and that is the loading time. If the video size is big, then it will take some time to buffer which can increase the exit rate on your page. To avoid such situation, you should keep the length of the video between 15 to 30 seconds which is more than enough to give the glimpse of your work to the visitor. You can also keep a smaller video in a loop which will substantially reduce the loading time.

CONCLUSION

In short, any business can come up with an idea of a video background for the services or the products. The only thing you need to keep in mind is that you have to keep the size of the video short so that the loading time of the page with video background can be controlled.

THE FUTURE OF MOBILE APPS – 2018 INSIGHT

“There’s an app for that.” Who hasn’t heard this phrase? It was made popular by Apple, one of the top two mobile operating systems used by millions of people around the world. Thanks to Apple and Google, we have apps for everything. Paying for things, calling taxis, watching movies, shopping, reading, and anything else you can imagine… there is probably an app for that.

Once companies started realizing that mobile apps were the next great thing, everyone wanted an app for their company. For nearly a decade, the popularity of apps has continued to grow at a very rapid pace. But some people are beginning to ask whether or not there is a future for apps.

Are apps really all that great?
There is no doubt that apps make our lives easy and more convenient. We don’t have to do everything in the tiny little web browser on our phones. They also make our lives more convenient in many ways. But are they really all that great?

Think about it this way, if I want to call a taxi, I have an app for that. If I want to buy movie tickets, there is an app for that. If I want to edit photos, there is an app for that. But most apps serve one primary purpose. Every time I want to do something different on my phone, I have to go out to the app store, download the app, sometimes even having to choose from a dozen or more apps that all do the same thing, then install it before I can even use it.

With so many different apps, storage space on phones is limited because you need 30 different apps just to do everything that you need or want to do.

What’s wrong with apps?

Believe it or not, the likelihood of apps existing and remaining popular for an extended period of time is highly unlikely. Even though it seems like they make things more convenient, they really aren’t as good as we would like to believe.

Not to mention the problem that app developers face with the existence of multiple operating systems. With iOS, Android, Windows, Linux, and even a few others that are floating around in OS limbo, making apps that can be used by everyone with a smartphone is nearly impossible.

Since each operating system is programmed using a different language code, often times an app coded for Android has to be completely re-written to be used on another OS. At the very least, it requires a lot of tweaking and it is really just a big hassle. Not to mention, if a mobile OS is updated, the app software needs to be updated as well, making maintenance of every app a huge hassle as well. Some of the major problems with apps today are listed as below:

• Apps take too much space of smartphones leaving little for other purposes
• Most apps are only for specific purposes which begs the need for a lot of apps for various purposes
• It is more difficult and expensive to create a smartphone app
• Upgradation and maintenance of mobile apps is difficult
• Apps on different developing platforms require diverse technical skills
• Users are more likely to uninstall mobile apps for using for sometime
• It requires great sums of capital to keep the mobile app smoothly running

What are we going to do?

Generally speaking, apps are problematic for just about everyone involved. But we can’t just stop using apps. How do we fix all of these problems?

Actually, companies are already in the process of finding ways around the idea of single-use apps. One of the most likely solutions to the many app problems that is already slowly being implemented today is something called “Super Applications.” A super app is basically an app that combines the functions of multiple apps.

A really good example of a super app is WeChat. With the ability to make voice and video calls, call taxis, pay bills, order movie tickets, use the virtual wallet feature and more, this app basically eliminates the need for a dozen apps by allowing you to use the features of 12 or more apps all in one, saving time and precious phone space for the app user and developing time and dollars for the app creators.

How long will we have single-use apps?
It is impossible to say how long apps will continue to exist and be used regularly. But it is safe to say that to the popularity of apps is declining and will continue to decline while better, simpler, and more convenient options are explored.

As these other options like super apps continue to be improved upon, we will begin to see the use of the types of apps we see today decline drastically. Before long, apps will be as obsolete as floppy disks, CDs, and Blue-ray.

DOES SMALL BUSINESS NEED TO HAVE A MOBILE APP?

If you own a business, regardless if it’s a startup or just a small one, you need to get a mobile app. Whether you agree or not, a mobile app is now an integral part of a business. Unfortunately, not all business owners realize the importance of having one. In the following sections, we will discuss the common reasons why small businesses choose to skip building a mobile app, as well as why getting one is a must.

Why Do Most Small Businesses Choose Not to Have a Mobile App?

The main culprit of this decision is the cost. Mobile app development is a multi-stage process. On top of that, each stage requires specialization, which means that business owners might need to hire more than two or more experts who are qualified for certain stages.

Moreover, many of these small business owners believe that building a website is sufficient to attract new customers. Unfortunately, this isn’t the case. According to the 2016 app development survey administered by clutch.co, an independent research firm, from the 352 small businesses in the US, only less than a quarter of them have a mobile app. The survey later revealed that this is because mobile app development needs tons of money, not to mention the time and effort needed to build one.

5 Top Reasons to Build a Mobile App for Small Businesses

1. Reach More Customers and Improve Accessibility

The prime reason why business owners, especially the small ones, are encouraged to get a mobile app is to reach more customers by being more accessible to them. According to a Gallup Survey, more than half of the US smartphone owners check their phone a few times every hour. This implies that you have high chances of getting new customers if you launch a mobile app as compared to relying on website traffic alone.

Furthermore, since the mobile app can be downloaded and stored on the smartphone, customers can easily access your business wherever and whenever they want.

2. Boost Brand Recognition

One of the important stages in mobile development is the creation of a brand logo. Having your brand situated on people’s smartphone will help your brand’s promotion. Considering the number of times that people check their smartphones every hour, your business’ personalized smartphone icon will help build your brand by providing a visual image that people recognize easily.

3. Engage with Customers in Real Time

Mobile apps allow you to connect with your customers and tend to their queries and concerns immediately, which is a crucial step if you aim to foster trust with your customers. Moreover, mobile apps even help you boost repeat visits and deployment of customer loyalty programs, which are essential to building loyalty in today’s crowded marketplace.

4. Collect Your Business Analytics Easily

Most mobile apps nowadays have built-in analytics that will help steer your business to the right path. Unlike years ago when businesses need to hire experts to manipulate complex information and databases, most mobile apps can now collect and process raw data automatically. Hence, you can improvise and make changes fast to better serve your target market. You can even track the number of downloads that your app has garnered so far, as well as track user engagement and actual sales.

5. Partner with Other Services

There’s a new trend recently which involves similar or related companies partnering to form a sort of mobile ad exchange. This is a program that allows local companies to piggyback on each other’s success by displaying mobile ads on the partner networks, thus allowing you to get new customers. This tactic leads to mutual benefits of the companies involved and eventually helps increase profits.

Conclusion

Although developing a mobile app for your business means spending an exuberant amount of money, getting one is proven to speed up your ROI and more. Regardless the size of your business, mobile app is a must-have tool if you want to improve your brand reputation in the market.

In reality, it’s not a question of whether your small business needs a mobile app; the real question is “why didn’t you have one?” There’s a reason why big companies and brands are putting much effort to build their own mobile app. Even the smallest of companies can take advantage of what mobile app has to offer— which is a lot as revealed in this article.