Nowadays, the use of super apps as a means to access essential services has become highly in demand. In China alone, consumers are already depending on the use of super apps in their day-to-day lives. According to some studies and research, apps like WeChat and Pinduoduo have become highly popular because they are able to manage the consumer’s needs all in one place.
Since we are living in a fast-paced world, it has become difficult to focus on important things. Fortunately, the development of Pinduoduo has created an e-commerce opportunity for the consumers to shop efficiently. It no longer requires the consumers to go outside in buying their essentials and necessities. In this way, a lot of time is smartly spent. Undeniably, the app has met the demands of a modern customer.
In view of this, the popularity of Pinduoduo app is increasing and is expected to keep on for the next few years.
About Pinduoduo
Basically, the fastest growing app ever recorded in the Chinese internet history is known to many people as Pinduoduo. It is apparently one of the leading social e-commerce apps in China. Initially founded by an ex-Google engineer in September 2015, it has already become the fastest growing company for e-commerce in China today.
The social e-commerce app allows consumers to spot deals on merchandises and enables them to acquire discounts on every friend recruit. What’s more, the app offers items at a price that are 20 percent cheaper compared to their market price. That is because Pinduoduo allows customers to buy from direct manufacturers, cutting out advertising, middlemen, and acquisition cost. To even add to your hassle-free buying experience, the app developers have developed gaming elements that help consumers dole out rewards and coupons.
Pinduoduo Business Model
Due to the growing popularity of the app, the transaction volume compared to its startup stage has greatly increased to about 10 times higher. Other than the increase of app users, various new investors have also emerged. According to an involved party, plans for expansion have already been considered.
Due to the growing popularity of the app, the transaction volume compared to its startup stage has greatly increased to about 10 times higher. Other than the increase of app users, various new investors have also emerged. According to an involved party, plans for expansion have already been considered.
The Group Buying Concept
Apparently, the core function of Pinduoduo app is the group buying. All items are available at two different prices: a group-buy discounted price and an official price. The official price is the individual price of the item. On the other hand, a Pinduoduo group buying price is a discounted rate of a collective bulk offer. In order to avail the price, you need to recruit friends and join together in the group-buy deal. All products ordered by a certain group will be shipped respectively to each member’s address.
Apparently, the core function of Pinduoduo app is the group buying. All items are available at two different prices: a group-buy discounted price and an official price. The official price is the individual price of the item. On the other hand, a Pinduoduo group buying price is a discounted rate of a collective bulk offer. In order to avail the price, you need to recruit friends and join together in the group-buy deal. All products ordered by a certain group will be shipped respectively to each member’s address.
Other viral incentives of the app include the bargain and free-product features. Certain products can be shared with friends. You can access them by asking your friends to help you bargain for a lower price. Each time a friend agrees to bargain, the price decreases. Eventually, the price can drop down, and you can have the product for free. The more friends you have, the higher benefits that you acquire.
WeChat Participation
In order for you to use the Pinduoduo app, you will need to install it and sign up through WeChat login. When inviting friends for Pinduoduo group buying, cash rewards, and free products, you will need to access the WeChat messaging service.
In order for you to use the Pinduoduo app, you will need to install it and sign up through WeChat login. When inviting friends for Pinduoduo group buying, cash rewards, and free products, you will need to access the WeChat messaging service.
Undeniably, the association with WeChat has made it easier and more convenient for the consumers. One example of this is you can make automatic payments via WeChat. Pinduoduo is using WeChat as a means for consumers to pay. Its greatest advantage is that it allows all your Pinduoduo transactions to be automatically billed towards your WeChat payment account without further validation. In other words, it enables a default password-less payments.
Digital Shopping Experience
Since Pinduoduo provides an opportunity for the consumers to invite members and friends, the user engagement within the app encourages a unique shopping experience. Features such as group buying and free products enable the same function as shopping with friends in real life. Basically, the idea behind the group buying, cash rewards and discounts is to provide people the engagement to a digital experience of shopping in groups.
Since Pinduoduo provides an opportunity for the consumers to invite members and friends, the user engagement within the app encourages a unique shopping experience. Features such as group buying and free products enable the same function as shopping with friends in real life. Basically, the idea behind the group buying, cash rewards and discounts is to provide people the engagement to a digital experience of shopping in groups.
Conclusion
The Chinese social e-commerce app, no doubt, provides all the necessary features and added extra functions that attract people more. Apparently, it appeals to people who are price-sensitive and time-conscious. Furthermore, the shopping experience that the app offers are being reflected in a real-life group buying experience. All of these contribute to the overall value of Pinduoduo app which has driven the app’s popularity even further.
The Chinese social e-commerce app, no doubt, provides all the necessary features and added extra functions that attract people more. Apparently, it appeals to people who are price-sensitive and time-conscious. Furthermore, the shopping experience that the app offers are being reflected in a real-life group buying experience. All of these contribute to the overall value of Pinduoduo app which has driven the app’s popularity even further.
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