If you are planning on expanding your customer base to the Chinese market, it is important to open your very own WeChat shop. WeChat’s monthly active users passed the one billion mark just this March. Users continue to increase in number, and trendy businesses are already taking advantage of everything the sales channel offers.
Of course, simply launching your brand on WeChat is not enough to bring in an increase in revenue. In fact, it is only the first step. You must also pay attention to promotion strategies if you want to succeed. We have all heard of WeChat success stories, but you need to know how to attract customers if you want to make the most out of the platform.
The Chinese market is different from the Western market. Failure to acknowledge this can lead to the detriment of your business. Aside from the branding basics, it is important to use web marketing techniques that will work for this population. WeChat commerce strategy can be very different from what you are used to.
The following are tips on how to promote your WeChat shop for the Chinese market:
The following are tips on how to promote your WeChat shop for the Chinese market:
Create a public account
The first thing you would need to do is create a public account. You will be channeling traffic to your WeChat shop using this account, so don’t forget to set it up as soon as possible. You need to improve this public profile so that you can gain followers and post products. Make sure to post interesting content to keep people’s curiosity up. It is only when you have accomplished this that you can proceed to the next step, which would be to sell on WeChat and employ a great marketing plan.
The first thing you would need to do is create a public account. You will be channeling traffic to your WeChat shop using this account, so don’t forget to set it up as soon as possible. You need to improve this public profile so that you can gain followers and post products. Make sure to post interesting content to keep people’s curiosity up. It is only when you have accomplished this that you can proceed to the next step, which would be to sell on WeChat and employ a great marketing plan.
Invest in design
One of the reasons why WeChat has seen such huge success can be attributed to its user-friendly interface. Majority of WeChat users access the application via mobile devices, though there are also options for PCs. Navigation is the most important thing here because it will let users find what they need without a hitch. A poorly-designed interface might prevent users from visiting your WeChat store again.
One of the reasons why WeChat has seen such huge success can be attributed to its user-friendly interface. Majority of WeChat users access the application via mobile devices, though there are also options for PCs. Navigation is the most important thing here because it will let users find what they need without a hitch. A poorly-designed interface might prevent users from visiting your WeChat store again.
Turn to influencers
Brands often turn to influencers for help when it comes to building a connection with members of the audience. The Chinese market has its own set of influencers for whatever industry you can think of. Their services can involve writing blog posts about your products, creating video reviews, and appearing in print ads. When hiring an influencer, it is important to consider the following they have. It would be ideal if their fan base and your target audience overlap so that you can make the most out of the investment.
Brands often turn to influencers for help when it comes to building a connection with members of the audience. The Chinese market has its own set of influencers for whatever industry you can think of. Their services can involve writing blog posts about your products, creating video reviews, and appearing in print ads. When hiring an influencer, it is important to consider the following they have. It would be ideal if their fan base and your target audience overlap so that you can make the most out of the investment.
Employ clever marketing strategies
Consumers are always on the lookout for discounts and promotions. A popular technique is to launch giveaways. This is a very cost-efficient way to gain a following and cause excitement. A lot of these promos involve asking participants to follow the store’s social media profiles and spread the word about the giveaway. This functions much like a pyramid scheme and the revenue from new followers often make the investment worthwhile.
Consumers are always on the lookout for discounts and promotions. A popular technique is to launch giveaways. This is a very cost-efficient way to gain a following and cause excitement. A lot of these promos involve asking participants to follow the store’s social media profiles and spread the word about the giveaway. This functions much like a pyramid scheme and the revenue from new followers often make the investment worthwhile.
Content creations is yet another promotion strategy that can bring attention to your brand. The goal is always to create viral content for maximum exposure. This would involve getting to know your client base so that you have a better understanding of their preferences. Videos are excellent ways to create an impact on your audience. H5 posts that can be opened independently can also be a great method to provide digestible bits of information.
Pay attention to other platforms
While WeChat has a huge user base, it is important to maintain a presence on other social media outlets. You can do this to redirect traffic to your WeChat shop. Don’t forget to adjust according to the Chinese market. Facebook and Instagram, for example, would not be the best way to reach out to this population since they are blocked by the Great Firewall. Use Meipai and Weibo instead. It would also be useful to have a personal website so that you can convert offline customers into online customers.
While WeChat has a huge user base, it is important to maintain a presence on other social media outlets. You can do this to redirect traffic to your WeChat shop. Don’t forget to adjust according to the Chinese market. Facebook and Instagram, for example, would not be the best way to reach out to this population since they are blocked by the Great Firewall. Use Meipai and Weibo instead. It would also be useful to have a personal website so that you can convert offline customers into online customers.
Get paid advertising
This might not sit well with most people because it involves payment. However, WeChat paid to advertise can be a great way to attract the attention of would-be clients. Ad holder accounts undergo a screening process to ensure that the business is legitimate. One example is the popular Japanese fashion brand Uniqlo. You can pay Uniqlo to put ads on their account. Anyone following Uniqlo’s account will be able to see your ads and, hopefully, check out your listings.
This might not sit well with most people because it involves payment. However, WeChat paid to advertise can be a great way to attract the attention of would-be clients. Ad holder accounts undergo a screening process to ensure that the business is legitimate. One example is the popular Japanese fashion brand Uniqlo. You can pay Uniqlo to put ads on their account. Anyone following Uniqlo’s account will be able to see your ads and, hopefully, check out your listings.
It can be challenging to launch your brand in a foreign market, but you will reap the benefits if you do it properly. The WeChat shopping mall has proven to be a lucrative market, and mastering it as early as now will give you a definite edge over your competitors.
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