WHAT IS MAILCHIMP AND WHY IS IT GOOD FOR YOUR BUSINESS?

Email marketing has proven to be one of the finest aids when building a business. In the world of email marketing, few supporting platforms have managed to run a mile and gain more popularity instead of fading away with time and it can be said without any doubt that MailChimp certainly is one of those platforms which have stood the test of time and with constant improvement, have become the leading force in modern-day Email Marketing.

WHAT IS MAILCHIMP ANYWAY?

To put it bluntly, MailChimp is an email marketing service which customers use to send customized newsletters to their potential subscribers. Its features exceed any other platform of this kind because the story doesn’t simply end with good old emails.

In MailChimp, you are provided an opportunity to design the messages and build up your own list of recipients. On top of that, it also has a tremendously useful feature of tracking down the recipients’ behavior and any other activity within your email campaign. These tracking options will tell you how many clicks and views have been generated among other useful statistics of the campaign. These useful features help in optimizing and devising effective Email Marketing campaigns in future for the businesses.

MAILCHIMP CAMPAIGNS

Campaigns are the fundamentals of MailChimp. The interface at your disposal offers an easy-to-use setup which is used to create the desired campaign, depending on your desired goal. It can be a regular campaign, plain-text campaign, RSS or lastly, A/B testing campaign.

WHY DO WE RECOMMEND MAILCHIMP?

Pitching your business in the wedding industry can seem a bit frustrating with the number of services and brands increasing on a daily basis. Everyone has to find their own trademark which will eventually separate them from the rest of the crowd. This is why MailChimp is ideal.

THE TEMPLATES IN MAILCHIMP ARE FULLY CUSTOMIZABLE.

That means you can turn your creativity to the maximum. The drag-and-drop functionality of the templates is perfect for any type of business. Not only can you add your own content to your desired templates but you can also expand them accordingly and use them for future campaigns.

On top of that, campaign templates are mobile-friendly and completely responsive. That means your campaign will look effective on any mobile device. Due to the fact that some media queries are not supported by all devices (Blackberry OS 5, Samsung Galaxy S3+ etc.), it is always a good idea to have your own custom template and manage it accordingly.

CUSTOM EMAIL TEMPLATES CAN BE EASILY IMPORTED INTO MAILCHIMP.

This feature is truly phenomenal if you are not satisfied with any of the templates already existing on MailChimp. This is why you can design a template that perfectly matches your brand.

MAILCHIMP AND WORDPRESS GO HAND IN HAND.

Thousands of bloggers and online brands have opted for WordPress. One of the reasons is that this platform lets you install a MailChimp plugin and thus send stunning newsletters to your subscribers. Both MailChimp and WordPress are highly trusted service providers and joined together, they can be a winning combo.

IS MAILCHIMP THE ONLY OPTION?

As we mentioned before, your business is what actually counts. Depending on the nature of your business, it is possible that some other email marketing platform is more suited for you but in most cases, Mailchimp does the job perfectly. There are literally dozens of email automation services but not all meet the needs of a growing campaign. MailChimp is undoubtedly the best option you have in such cases.