When it comes to evolving in the commerce world, China it’s definitely a role model to learn about. That’s why local and foreign brands in this country are taking a huge advantage of WeChat, the biggest chat platform in China that is representing more than a communicative tool for people.
The WeChat Marketing is updated to the current needs!
WeChat has become a lifestyle app for the Chinese and now, besides messaging, this tool is being used to run marketing campaigns. The WeChat marketing is giving companies the possibility to seek the attention of the consumers. The companies are discovering all the benefits of the WeChat advertising by creating successful marketing campaigns on the app, which have helped them to grow their customers and audience in an important way.
Each brand that places its effort to run a WeChat marketing strategy want’s to the next level and offer their products or services in a challenging but very attractive audience. Let’s look at some of the highly successful marketing campaigns on WeChat in 2018.
Brioni
The menswear platform is very interested to place their products in the Chinese market. It’s finding its root in China through the WeChat Marketing. The Brioni Company have developed a strategy to run a moment’s ad to display the brands’ unique artisanship.
Hermes
The French Fashion brand recently hosted an event in China called “Fast Forward Man” to spread their luxury accessories to the audience. In the build-up to the event, they came out with the idea of using an HTML5 campaign to attract even more audience.
Stuart Weitzmen
One of the most important footwear Brands in the world, Stuart Weitzmen is also interested to expand its commercial scope in China. That’s why they have taken advantage of the WeChat Marketing by using the moment's ad platform to promote their latest products to the audience.
Armani
Even when you thought that Armani, one of the major clothing brands around the world were in every metropolis of the world, this Company also want to explore the challenges and benefits of a new market. That’s why it has used moments ads to promote its luxury products to the WeChat audience.
Guerlain
Even Guerlain, one of the most elegant French cosmetic brands Guerlain is running a WeChat Marketing Strategy through a gamification campaign by creating “My Rogue-G” game. It was about customers who were in a race with each other to reach the Guerlain store early and collect different rewards.
It was a simple strategy but very effective to position the brand in the mind’s consumers. This campaign was aimed to increase the foot traffic in their stores.
We believe that this Marketing dynamic between WeChat and brands will be beneficial for both parties, but especially companies who are looking to dabble in the Chinese market. Each campaign represents an important WeChat Marketing Case Study that definitely will be an example for other businesses who also want to increase their commercial scope.
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