A year has passed since Wechat launched its mini-programs on the 9th of Jan 2017. With the continuous updates from the Wechat team and the emergence of more successful case studies, the mini-program market is gradually gaining its recognition and an increasing number of businesses are investing within.
Steadily expanding in market size, the ecosystem of these mini-programs are current models established enough in its scale. Hence, if you are still biding time for observation, you will be further left out from your peers! It is best to start creating your mini-programs early since an early participation yields more bonus. Be it an enterprise version or a business version, there are a significant amount of models offered here, aiding you in achieving your preemptive rights to millions of dividends.
The sooner your mini-program is made, the better it is, for:
1) The Importance of Keywords Optimisation
It is vital to set accurate and effective keywords for searching to provide a better understanding of Wechat users before they secure an in-app purchase. Moreover, keywords with frequent visitation offer a higher traffic for your mini-programs which in turn optimizes the profit for entrepreneurs and businesses. With the help of keywords, you increase visitation times of your mini-programs and thus enhance your brand’s visibility and influence. Knowledge of mini-programs development or collaboration with mini-program companies is required to set keywords.
When searching for mini-program, all you need to do is type in your keyword and a list of mini-programs from various sources will appear. Try to imagine, what if the first search page is only filled with your mini-programs, won’t you feel elated? This is the power of keyword. It primarily lies in your ability to set up appropriate keywords and maximize your coverage of them be it main keywords, sub-keywords, long keywords or short keywords.
Keywords are a top priority. However, it isn’t wise to lock down a specific amount of keywords at an early development stage. It’s crucial to learn to adopt new keywords as the mini-program market changes. A fresh new keyword is an ingenious way to up your game, allowing you to achieve further. By giving yourself a headstart, you have higher chances of experimenting with the effects of different keywords on your business model, gain much more popularity and be the market pioneer.
2) The Impact of Time on the Rankings
As the saying goes, the early bird gets the worm, developing your mini-program early certainly brings just as many benefits. Anticipated as a future highlight of Wechat, mini-programs are now gaining much attention. Besides that, being the pioneer businesses that venture into mini-programs, you will be the first to get support from Wechat. It’s pretty redundant if your mini-program is much cooler, but it comes later. In short, the sooner you get your mini-program working online, the higher probability your rank moves forward.
3) The Uniqueness of Your Name
Similar to a domain name registration, mini-program names are also proprietary with a first come first served basis. Therefore before registering your mini-program, you must consider a good name and an interesting profile. Try every means to insert the best keywords when it comes to writing your profile. By doing so, your mini-program will appear higher up the list when a user searches with relevant keywords.
Another thing to remember is the more the name of your mini-program matches the keywords you set, the higher you rank and the more exposure you receive. Those who haven’t created your mini-programs should take note that by creating it earlier, your name of choice might still be available. If not, be prepared for a letdown as good names with a good set of keywords may have already been taken. All that’s left is a set of keywords far from what you have in mind for your industry. A step later, a step closer to regrets.
4) Using History to Climb Ranks
Once a user uses your mini-program, the mini-program will be shown on the user’s history list and the mini-program will be listed first as long as the keyword matches the mini-program during the next search. For those who want to benefit from this, the sooner your mini-program is done, the higher frequency your keyword is searched and the higher chance of securing a spot in your user’s history list and thus the higher rate of it being used again! So, if you’re already done with your mini-program, promote it! Let it be fully exposed in the history list! As for techniques to go about promoting your mini-program, please contact our mini-program specialists.
5) Priority Display According to Number of Visitations
Mini-program ranking is undoubtedly affected by user clicks, traffic, and other factors. The sooner you promote your mini-program, the faster you accumulate user traffic; the higher the user traffic, the higher the click rate and the WeChat system will automatically treat your mini-program as a high-popularity-mini-program. It will prioritize your mini-program when a user searches for it and to some extent increases the visibility of your mini-program, aiding you in your next marketing or promotion!
Hope you gained good insights into how to lift your Wechat mini program ranking via this article until next time stay awesome!
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