The present era can be referred to as highly ‘socially active.’ By ‘socially active’ we mean that the usage of social media platforms today is at its peak, especially the rise of video content is one of the biggest trends on social media today. There must be only a few who aren’t there on any social media platform; otherwise, the rest of the world is crazily active on social media.
SOCIAL MEDIA VIDEO IS THE MOST VIEWED CONTENT
The number of videos appearing in our newsfeeds on platforms like Instagram, Facebook, Twitter, Snapchat, etc. has exponentially increased. As we keep scrolling the newsfeed, a new video appears. Thus, it is pretty much evident that video content is used for almost every purpose, be it marketing a brand, awareness of a societal issue, spreading information, etc. According to TechCrunch’s report for 2016, over 8 billion videos are viewed on Facebook alone in one day and about 100 million hours of video content is viewed on Facebook every day. Big number, isn’t it?
SOCIAL MEDIA VIDEO CONTENT IS MARKETERS’ FIRST PREFERENCE
Social media video content has now become one of the most powerful and effective marketing tools. People in the marketing field have adopted and they practically follow the phrase that says, “actions speak louder than words.” This is true from all depths that what our eyes see leave a deeper influence as compared to using words. Therefore, TV advertisements, promotional videos, campaigning videos have become more and more common as they are the most effective means of brand engagement.
According to Social Media Examiner’s survey, 72% of the marketers think social media video content brings them the best ROI. On average, a social media video’s organic reach is 135 percent more than a static post. Furthermore, we see many videos that are about awareness of a certain issue or are for the welfare of the animals, humans etc. People now know that words cannot be as influential as the videos!
We understand why videos are being used for marketing, promotions, awareness but ever wondered why do we see videos flooding on our newsfeeds on all our social media accounts?
Well, this is because the people today rely majorly on their social media accounts. Videos have caused social media platforms to become a place for the marketing of products, awareness of issues around the world. Almost everyone we know, companies, NGOs, individuals, etc., uses social media video content to promote their business. Through uploading videos on such platforms, the message can reach a wider audience all around the world without much effort. And not only that, it is considered as an easier way to influence the minds of the major population of the world.
According to Social Media Examiner’s report for 2016, 60% of the overall social media marketers use video content, about 14% of them used live video feature on Facebook or YouTube. 1 out of every 4 marketers or brands falls behind a video as their cornerstone content.
Social media was introduced for easy communication between friends and family members who live far away and to know what’s going on in their lives but it has now taken an altogether different shape. Apart from social networking, the social media today has also become a wonderful platform for video marketing, spreading awareness, creating brands and many more activities.
Videos and social media together serve as the best tool to grab the attention of the world. Social media video content has become the king and is ruling all social media platforms. The world is evolving and we see innovative ideas springing up from every corner of the world. Today video content has become the most popular means of conveying messages all around, let us wait and see what the future holds, what new ways will replace the old ones!
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