Sunday, July 15, 2018
Alipay Vs Wechat Pay: an Unbiased Comparison
Both Wechat pay and Alipay have their pros and cons and it can be seen that the gap between the two in terms of market share in fast shrinking
How Does Wechat Pay Differs From Its Competitors?
Wechat pay is a unique online payment platform and contains features which makes it highly important for chinese users
Saturday, July 14, 2018
People Are Making Millions From Tencent's Wechat: How Can You Find Your Place?
WeChat Pay Review: Customer Reach and Usage
Apple and Wechat Agreeing to Restore ‘tipping’ Feature
Thursday, July 12, 2018
The Basics of a WeChat Official Account: What Users Need to Know
An official Wechat account can be created following simple guidelines and it can come handy for those who want to market their products online.
What Are the New Models of E-commerce Introduced in Wechat Through Wechat Mini Programs?
The increasing potential of Ecommerce in Wechat ecosystem has given rise to various models and techniques for brands to sell their products and generate awareness. The social Ecommerce has taken over the commerce paradigms today with more and more brands using the models of social Ecommerce to grow their business and sale.
How Do Wechat Mini-programs Boast KOL Sales Campaigns?
Wechat offers wechat mini-programs in its exosystem which can help the users in generating more sales for their businesses. Wechat mini-programs can help in setting up a Wechat store or a Wechat shop. Through the use of Wechat mini-programs, KOLs can help improve the sales by promoting it on their platform.
Wednesday, July 11, 2018
Tuesday, July 10, 2018
Is There a New Player Challenging Wechat’s Mini Programs?
FastApps venture is looking to challenge the status of wechat mini programs in future
The Impact of WeChat Mini Program in Social Ecommerce
Wechat mini-programs are the future of social e-commerce with their gradually increasing popularity and functionality. More and more brands are now creating wechat mini-programs, in order to tape into the Chinese market to grow their sales and revenue.
How Does Wechat Marketing Work?
Wechat marketing is becoming increasingly necessary in china and wechat marketing through wechat website and content creation is highly useful.
Friday, July 6, 2018
How to Rank Your Mini Program Higher on Wechat Search?
Ranking of wechat mini programs is of utmost importance and there are different ways of achieving it
Thursday, July 5, 2018
WeChat Mini-Programs: A Comprehensive Introduction
In a very short span of time, Wechat mini-programs have taken the world by storm due to the ease of various services provided by them. Coupled with their advantages, there are proving to be a great challenge for other tech gaints of today
Wednesday, July 4, 2018
WeChat Mini Program - Yesterday, Today, and Tomorrow
Wechat mini programs have evolved over the course of time as everyone gave a shot at them but with Wechat, they have matured
Monday, July 2, 2018
VIDEO BACKGROUND ON WEBSITE – WHO SHOULD CONSIDER AND WHAT CAN BE ADDED?
When you come across a video background on a website for the first time it pops-up a good number of questions in mind. Those beautiful 15-30 seconds videos are good enough to entice you to the website and there is no secret that you may want the same for your website as well. The first question that comes across while watching these websites with video background is that if you should consider it or not and if you should consider that what all can you add? Let’s discuss the objectives and possibilities one by one.
Image by Pixabay
WHO SHOULD CONSIDER?
Frankly speaking, any company or individual who has a product or a service to showcase to the client can use video backgrounds on the website. You can be a photographer, videographer, dress designer, Makeup artist, jeweler, baker, handmade gift seller or anyone from any other field. The basic idea behind using a video in the background especially on the homepage is to give a clearer idea about the products and the services to the visitors.
HOW CAN IT BE USED?
There are two ways by which you can create a video background. The first way is by using smaller clips to clear a video montage of your work which can include products, services, behind the scene videos etc. The second way is by using the still images to create a video slideshow which can showcase the products of the services.
DIFFERENT OPTIONS FOR DIFFERENT NICHE
The niche of every website owner is different. Thus it is very important to understand what can be shown in the background video. We have compiled a few examples below which will give you a better idea of what you can include in such videos.
Image by Free Range
- For photographers: Whether you are a product, fashion, wedding or contemporary photographer, the work is entirely different from the other photographers. In case of weddings and fashion photography, you can showcase your best work in the form of slideshows, or you can also add behind the scene videos where you can show what all goes in the process of creating those photographs. In case of product photography, you can show how you illuminated the product to look better in the photographs and so on.
- For videographers: It is much easier for the videographers to have video backgrounds on their website as they already have a lot of content related to the final product as well as behind the scene videos. You can use a blend of both which will give an idea to the visitor how much work it takes to create those magical videos. Alternatively, you can concentrate only on a montage of final edited video clips.
- Dress designers: The dress designers can showcase the latest products in the form of a ramp show, a fashion show or can produce a video showcasing the work that goes behind creating a piece of elegant dress. You can also make a stop motion animation of the process to make it even more interesting.
- Makeup artists: Makeup artists can showcase before and after images, behind the scenes, and a slideshow of final results.
- Jewelers: Just like the dress designers, the jewelers can either showcase a new range of products or showcase the work that goes behind make different pieces of jewelry.
- Bakers: Bakers have a lot of fascinating products and the process of making these products like biscuits, cakes etc. is also very interesting to watch. You can create a small video which runs through the process of cake making or can simply showcase a slideshow of the products you provide.
THE MINOR GLITCH
There is only one problem with the video background on a website, and that is the loading time. If the video size is big, then it will take some time to buffer which can increase the exit rate on your page. To avoid such situation, you should keep the length of the video between 15 to 30 seconds which is more than enough to give the glimpse of your work to the visitor. You can also keep a smaller video in a loop which will substantially reduce the loading time.
CONCLUSION
In short, any business can come up with an idea of a video background for the services or the products. The only thing you need to keep in mind is that you have to keep the size of the video short so that the loading time of the page with video background can be controlled.
WHY CAN’T FASHION RETAILERS AFFORD TO IGNORE MOBILE?
Today, almost everyone is using a smartphone, probably it is not considered as desire or leisure item anymore but rather as a necessity. The extraordinary boom in the usage of smartphones by people of all age groups and especially young individuals have seized the attention of garments and fashion industry. The major brands have all shifted their focus to getting a share of the ever-increasing e-commerce and m-commerce market. The major benefit of focusing on mobile based marketing strategy is that you can reach a huge number of users.
BENEFITS OF M-COMMERCE
It will be easier for the companies to market their products. More and more opportunities for earning will be opened to a seller in the mobile app. The mobile apps make the experience of purchasing the commodities and fashion items where easy and convenient as anything from garments to fashion items are one click away. In this generation and fast-paced world, people would rather choose to click and buy than go to malls and search for the clothes that they want, as it involves spending of precious time.
FASHION INDUSTRY IS GROWING FASTEST IN M-COMMERCE SCENARIO
For the last 12 months in the year 2017 survey (source from Refinery29), still, one of the most purchased items using the mobile app is all about fashion.70% of the survey’s respondents had bought clothing, shoes, or accessories by means of their phones.
In today’s competition, primarily about business, it is important to be innovative and knows how to integrate planning. The success of the business on mobile app depends on how those plans will be executed. Something must be unique but user-friendly, should be aware of where to improve and what to retain. Lastly, the app must be accessible to all users.
Mobile apps have changed the way how an individual would purchase an item. It gives the consumers a great chance to save more time, instead of visiting malls, with just a click from their smartphones items or products can be purchased and just wait for its arrival through fast delivery services provided these days. This surely gives the users who have not much time in purchasing the items that they desire and at the same time get along with their life.
Mobile Shopping – Not Just a Trend
Survey about the people who prefer buying online using mobile app versus in-store
Smartphones have proved to be an integral part of people’s daily lives and it is no brainer to assume that they will keep their stature for a long time to come. These mobile apps are able to interact with individuals of all ages, meaning, it doesn’t matter what is your age, there will always be a suitable app for you that surely will be patronized. This extraordinary ability of mobile apps shifted the momentum of the fashion industry towards them.
Shopping here and there, Shopping everywhere-anytime of the day
Shopping is made easy for us by technology. It is true that women enjoy going to malls for window shopping, checking of prices about the latest and the hottest trend in terms of fashion, try to put it on check whether it fits them or not. But in time this concept might eventually perish. Fashion apps in all smartphones are very powerful. They contain a lot of features that would encourage and convince each buyer to just browse, click, order, checkout and pay. Buying stuff in the fashion apps allows its buyers to make hassle-free purchasing.
DESIGN MATTERS FOR FASHION APPS
Nowadays, most of the well-known brands cater their products through fashion apps powered by smartphones. In this way, they can market their products faster. It might be also a risk and it takes a lot of effort to make a good fashion app. The app shall not be plain and simple, since it is a fashion app there must be something stunning for the viewers’ eyes. It must be able to please the consumers.
Amazon, a fast-growing app also offers a lot of items, it has been patronized by a lot of consumers. The mobile apps have changed the way how a person can purchase an item. In this generation nothing’s impossible, a buyer will just browse, pick, lock item, put it into a virtual cart, finalize the order then, that’s it! An item can be purchased following few basic steps.
Fashion apps are also now able to give a lot of choices to its consumers on how to conveniently make payments for the orders they place or the goods they purchase. Credit cards, cash on delivery, remittances are just some of the methods of making easy payments. The great thing about mobile purchasing is that when a client is able to love your product these people will patronize buying your products even more.
Clothing/Accessories and Mobile Go Hand in Hand
A survey in the U.S shows that people spend 59% of their online shopping time on their mobile devices (versus on desktop computers), yet mobile shopping only accounts for 15% of sales, with 85% of sales taking place on desktop computers. In 2020, mobile shopping is predicted to account for 45% of all sales made beyond physical stores. It is quite alarming for the physical stores that this scenario might happen. The physical stores must do something about this.
-Alexandra Ilyashov
-Alexandra Ilyashov
If you’re still somewhat shy of getting along with the trend, you can certainly consider and try using limited features to initially stimulate the craving of your customers; it doesn’t need to have full-fledged capabilities as you may find in some other apps.
Apps for Entertainment = Apps for Shopping
The simple truth: a way to your customer’s heart is through “What do they desire for?”. A fashion app must be able to entertain and must encourage the customers to admire the product. The user experience of the fashion app should be such that the customers just want to browse all the time which will, in turn, convert them into buying customers as well. There must be a great strategy for a fashion app on how they can hook their clients and make them loyal to your fashion app. Let your customers feel that they can’t help but to check your items, add-on wish list, buy and buy, until it becomes a routine.
Smartphones will continue to replace the traditional phones and the new opportunities will continue to present themselves. What you need to do is make the best use of them.
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